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~person:"Burmann, Christoph"
~person:"Yu, Kang Yang Trevor"
~subject:"Personalbeschaffung"
~subject:"Personalmarketing"
~subject:"Recruitment"
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Personalbeschaffung
Personalmarketing
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15
Brand management
8
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8
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6
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6
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4
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Burmann, Christoph
Yu, Kang Yang Trevor
Baum, Matthias
13
Walter, Benjamin von
11
Kabst, Rüdiger
9
Trost, Armin
9
Beck, Christoph
8
Bröckermann, Reiner
8
Hesse, Gero
8
Kremmel, Dietmar
8
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7
Mosley, Richard
7
Pepels, Werner
7
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7
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6
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6
Jäger, Wolfgang
6
Sharma, Ravindra
6
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6
Weinrich, Kai
6
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5
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5
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5
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5
Kanning, Uwe Peter
5
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5
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5
Näppä, Anna
5
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5
Saini, Gordhan K.
5
Strödter, Kristina
5
Tanwar, Karnica
5
Welpe, Isabell M.
5
Allen, David G.
4
App, Stefanie
4
Busold, Matthias
4
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4
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4
Huber, Frank
4
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Human resource management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Essentials of employee recruitment : individual and organizational perspectives
1
International journal of human resource management
1
Management of permanent change
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Oxford library of psychology
1
The journal of brand management : an international journal
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ECONIS (ZBW)
15
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1
Employer branding in employee recruitment : marketing the job and organization to potential talent
Yu, Kang Yang Trevor
;
Soo, Clara Wen Lin
;
Yu, Sitong
- In:
Essentials of employee recruitment : individual and …
,
(pp. 79-101)
.
2024
Persistent link: https://www.econbiz.de/10014580875
Saved in:
2
Special issue: employer branding and talent acquisition
Yu, Kang Yang Trevor
(
ed.
);
Dineen, Brian R.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013468266
Saved in:
3
Winning applicants and influencing job seekers : an introduction to the special issue on employer branding and talent acquisition
Yu, Kang Yang Trevor
;
Dineen, Brian R.
;
Allen, David G.
; …
- In:
Human resource management
61
(
2022
)
5
,
pp. 515-524
Persistent link: https://www.econbiz.de/10013468283
Saved in:
4
Investigating electronic word-of-mouth on social media : an eye-tracking approach
Yu, Kang Yang Trevor
;
Goh, Kim Huat
;
Kawasaki, Shota
- In:
Human resource management
61
(
2022
)
5
,
pp. 599-616
Persistent link: https://www.econbiz.de/10013468302
Saved in:
5
Integrating job search behavior into the study of job seekers' employer knowledge and organizational attraction
Yu, Kang Yang Trevor
;
Davis, Hunter Morgan
- In:
International journal of human resource management
30
(
2019
)
9
,
pp. 1448-1476
Persistent link: https://www.econbiz.de/10012194356
Saved in:
6
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
7
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
8
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
9
Strategy changes, flexibility and brand management : a case study approach of identity-based branding
Burmann, Christoph
;
Piehler, Rico
;
Löwa, Antje
- In:
Management of permanent change
,
(pp. 217-240)
.
2015
Persistent link: https://www.econbiz.de/10010466350
Saved in:
10
Markenführung durch Brand Commitment im Call Center : eine Erweiterung des innengerichteten, identitätsbasierten Markenmanagements
Burmann, Christoph
;
Pannenbäcker, Verena
-
2008
Persistent link: https://www.econbiz.de/10009665205
Saved in:
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