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~person:"Burton, Jamie"
~person:"Kumar, V."
~subject:"Allokation"
~subject:"Relationship marketing"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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Allokation
Relationship marketing
Simulation
B-to-B-Marketing
14
Business-to-business marketing
14
Beziehungsmarketing
7
Customer value
6
Kundenwert
6
Lieferantenmanagement
6
Supplier relationship management
6
Marketing management
3
Marketingmanagement
3
Brand management
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Advertising industry
1
Allocation
1
B2B
1
B2B customer experience
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
B2B services
1
Bayes-Statistik
1
Bayesian inference
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Betriebliche Wertschöpfung
1
Boundary spanning
1
Brand equity
1
Brand image
1
Business network
1
Business relationships
1
Business-to-business channels
1
Buyer acceptance
1
Capabilities
1
Climate change
1
Climate change risk
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Conceptual framework
1
Consumer behaviour
1
Customer acquisition
1
Customer experience management
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8
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Aufsatz in Zeitschrift
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8
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1
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1
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English
8
Author
All
Burton, Jamie
Kumar, V.
Svensson, Göran
11
Kowalkowski, Christian
7
Terho, Harri
7
Keränen, Joona
6
Naudé, Peter
6
Casidy, Riza
5
Itani, Omar S.
5
Schwepker, Charles H. <Jr.>
5
Andersen, Poul Houman
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
La Rocca, Antonella
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulaga, Wolfgang
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Barry, James M.
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Grewal, Rajdeep
3
Guo, Chiquan
3
Huang, Ying
3
Høgevold, Nils
3
Høgevold, Nils M.
3
Ivens, Björn Sven
3
Kalra, Ashish
3
Karjaluoto, Heikki
3
Krafft, Manfred
3
Krishnan, Vijaykumar
3
Lacoste, Sylvie
3
Lawrence, Justin M.
3
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
1
The journal of services marketing
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Strategic B2B customer experience management : the importance of outcomes-based measures
Zolkiewski, Judy
;
Story, Victoria
;
Burton, Jamie
;
Chan, Paul
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011654708
Saved in:
5
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
6
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
7
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
8
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
Saved in:
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