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~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~person:"Scarpaci, Joseph L."
~subject:"Consumer behaviour"
~subject:"Cross-cultural marketing"
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Consumer behaviour
Cross-cultural marketing
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9
Zielgruppe
9
Advertising
6
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5
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5
Ethnische Gruppe
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Butt, Muhammad Mohsin
Puntoni, Stefano
Scarpaci, Joseph L.
Hudders, Liselot
6
Wiedmann, Klaus-Peter
6
Gupta, Shruti
5
Halfmann, Marion
5
Sapi, Geza
5
Cova, Bernard
4
Derval, Diana
4
Franz, Rainer
4
Herstatt, Cornelius
4
Kohlbacher, Florian
4
Pepall, Lynne
4
Shankar, Avi
4
Wenzel, Eike
4
Cauberghe, Veroline
3
De Jans, Steffi
3
Enneking, Ulrich
3
Gunter, Barrie
3
Hennigs, Nadine
3
Kirig, Anja
3
Moschis, George P.
3
Reiff, Joseph
3
Schramm-Klein, Hanna
3
Siebels, Astrid
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Solomon, Michael R.
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Stafford, Marla Royne
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Suleymanova, Irina
3
Van de Sompel, Dieneke
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Yu, Jun
3
Yu, Jungju
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2
Allgayer, Florian
2
Anjum, Munazzah Mehak
2
Bagozzi, Richard P.
2
Bakir, Aysen
2
Barber, Nelson
2
Bauer, Hans H.
2
Baye, Irina
2
Bazil, Vazrik
2
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ERIM report series research in management
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Asian Academy of Management journal : AAMJ
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International journal of nonprofit and voluntary sector marketing
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Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
2
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
3
Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.
;
Burke, Christine S.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
Saved in:
4
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
5
Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
Saved in:
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