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~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~person:"Scarpaci, Joseph L."
~subject:"Cross-cultural marketing"
~subject:"Homosexuality"
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Butt, Muhammad Mohsin
Puntoni, Stefano
Scarpaci, Joseph L.
Pires, Guilherme D.
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Ro, Heejung
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ECONIS (ZBW)
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
2
Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.
;
Burke, Christine S.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
Saved in:
3
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
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