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~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~subject:"Advertising effects"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Advertising effects
Target group
8
Zielgruppe
8
Advertising
6
Werbung
6
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5
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5
Werbewirkung
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Personality psychology
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Butt, Muhammad Mohsin
Puntoni, Stefano
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Pelsmacker, Patrick de
4
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Pepall, Lynne
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Zhang, Jianqiang
3
Acquisti, Alessandro
2
Ascarza, Eva
2
Auty, Susan
2
Baxter, Stacey M.
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Blodgett, Jeffrey G.
2
Burguet, Roberto
2
Castonguay, Jessica
2
Dens, Nathalie
2
Ebbes, Peter
2
Evans, Nathaniel J.
2
Ghose, Anindya
2
Gierl, Heribert
2
Hefti, Andreas
2
Hooge, Ilona E. de
2
Hoy, Mariea Grubbs
2
Ilicic, Jasmina
2
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Journal of advertising : official publication of the American Academy of Advertising
2
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
ERIM report series research in management
1
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ECONIS (ZBW)
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1
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
2
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
3
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
4
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
Saved in:
5
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
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