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~person:"Byon, Kevin K."
~person:"Greenwell, T. Christopher"
~person:"Parganas, Petros"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Sports"
~subject:"brand attributes"
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Search: subject_exact:"Sportmarketing"
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Brand management
Internet marketing
Sports
brand attributes
Sportmarketing
28
Sports marketing
28
Consumer behaviour
21
Konsumentenverhalten
21
Professional sports
15
Profisport
15
Sport
13
Markenführung
9
Sport organization
8
Sportorganisation
8
Brand image
7
Markenimage
7
Sport event
6
Sportveranstaltung
6
Online-Marketing
5
USA
5
United States
5
Advertising effects
4
Arbeitsgruppe
4
Football
4
Fußball
4
Social Web
4
Social web
4
Sponsoring
4
Sponsorship
4
Team
4
Werbewirkung
4
team identification
4
Customer satisfaction
3
Kundenzufriedenheit
3
social media
3
Ball game
2
Ballsport
2
Beziehungsmarketing
2
Emotion
2
Motivation
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Niche marketing strategy
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21
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Byon, Kevin K.
Greenwell, T. Christopher
Parganas, Petros
Funk, Daniel C.
18
Kunkel, Thilo
17
Biscaia, Rui
14
Dwyer, Brendan
12
Ko, Yong Jae
12
O'Reilly, Norm
12
Cornwell, T. Bettina
11
Drayer, Joris
11
Heere, Bob
11
Koronios, Konstantinos
11
Zhang, James J.
11
Doyle, Jason P.
10
McDonald, Heath
10
Breuer, Christoph
9
Filo, Kevin
9
Jensen, Jonathan A.
9
Kwak, Dae Hee
9
Ballouli, Khalid
8
Chadwick, Simon
8
Chanavat, Nicolas
8
Inoue, Yuhei
8
Naraine, Michael L.
8
Woratschek, Herbert
8
Cho, Heetae
7
Desbordes, Michel
7
Dickson, Geoff
7
Greenhalgh, Greg
7
Grohs, Reinhard
7
James, Jeffrey D.
7
Kim, Yu Kyoum
7
Pedersen, Paul M.
7
Ratten, Vanessa
7
Shapiro, Stephen L.
7
Shuv-Ami, Avichai
7
Séguin, Benoit
7
Uhrich, Sebastian
7
Welty Peachey, Jon
7
Yoshida, Masayuki
7
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
International journal of sports marketing & sponsorship
4
European Sport management quarterly : ESMQ
3
International journal of sport management and marketing : IJSMM
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Innovation: organization & management : IOM
1
Sport, Business and Management : an international journal ; SBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
21
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1
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
3
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
4
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
Saved in:
5
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
6
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
7
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
8
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
9
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
10
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
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