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~person:"Calantone, Roger J."
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Search: subject:"Produktinnovation"
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Erfolgsfaktor
Marketing management
New product development
32
Produktentwicklung
32
Innovation
9
USA
9
United States
9
Innovation management
6
Innovationsmanagement
6
Marketingmanagement
6
new product development
4
Decision
3
Entscheidung
3
Firm performance
3
Industrie
3
Internal communication
3
Interne Kommunikation
3
Manufacturing industries
3
Marketing
3
Product quality
3
Produktqualität
3
Unternehmenserfolg
3
Arbeitsgruppe
2
Brand image
2
Consumer behaviour
2
International marketing
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Internationales Marketing
2
Konsumentenverhalten
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Markenimage
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Meta-Analyse
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Meta-analysis
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Product life cycle
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Produktlebenszyklus
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Resource-based view
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Ressourcenorientierter Ansatz
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Strategic management
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Strategisches Management
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Calantone, Roger J.
Millson, Murray R.
7
O'Cass, Aron
5
Brem, Alexander
4
DeBrentani, Ulrike
4
Di Benedetto, C. Anthony
4
Dogbe, Courage Simon Kofi
4
Kuester, Sabine
4
Morgan, Todd
4
Mu, Jifeng
4
Pomegbe, Wisdom Wise Kwabla
4
Anokhin, Sergey Alexander
3
Boso, Nathaniel
3
Eng, Teck Yong
3
Ferdinand, Augusty Tae
3
Gemser, Gerda
3
Graner, Marc
3
Griffin, Abbie
3
Guimaraes, Tor
3
Haverila, Matti
3
Haverila, Matti J.
3
Heirati, Nima
3
Kim, Namwoon
3
Ledwith, Ann
3
Leenders, Mark A. A. M.
3
Liao, Ying Kai
3
Mißler-Behr, Magdalena
3
Parvinen, Petri
3
Reid, Mike
3
Reid, Susan E.
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Salimon, Maruf Gbadebo
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Song, Michael
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Tucci, Christopher L.
3
Vrontis, Demetris
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Wu, Wann-Yih
3
Yusr, Maha Mohammed
3
Zhang, Jing
3
Abril Barrie, Carmen
2
Ahmadi, Hormoz
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Alegre Martín, Joaquín
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Journal of the Academy of Marketing Science
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
European journal of innovation management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
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ECONIS (ZBW)
7
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1
Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
Saved in:
2
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
3
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
4
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
5
Success factors of product innovation : an updated meta-analysis
Evanschitzky, Heiner
;
Eisend, Martin
;
Calantone, Roger J.
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10010219667
Saved in:
6
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
7
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
Saved in:
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