//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Calder, Bobby J."
~person:"Fournier, Susan"
~subject:"Brand image"
~subject:"Brand"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand
Markenartikel
14
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Beziehungsmarketing
5
Relationship marketing
5
Markenimage
2
Product design
2
Produktgestaltung
2
Consumer goods
1
Consumers
1
Konsumgüter
1
Luxury goods
1
Luxusgüter
1
Manipulation
1
Market research
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktforschung
1
Meinung
1
Opinion
1
Social Web
1
Social web
1
Verbraucher
1
more ...
less ...
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Book section
Lehrbuch
Aufsatz im Buch
14
Article in journal
7
Aufsatz in Zeitschrift
7
Reprint
4
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatzsammlung
1
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
14
Author
All
Calder, Bobby J.
Fournier, Susan
King, Stephen
12
Esch, Franz-Rudolf
11
Sattler, Henrik
10
Burmann, Christoph
9
Ahlert, Dieter
6
Bauer, Hans H.
6
Baumgarth, Carsten
6
Bruhn, Manfred
5
Elliott, Richard
5
Meffert, Heribert
5
Meurer, Jörg
5
Aaker, Jennifer
4
Langner, Tobias
4
Olbrich, Rainer
4
Allen, Chris T.
3
Becker, Christian
3
Berndt, Ralph
3
Beverland, Michael B.
3
Blümelhuber, Christian
3
De Chernatony, Leslie
3
Diller, Hermann
3
Ehrenberg, Andrew S. C.
3
Hellmann, Kai-Uwe
3
Heun, Thomas
3
Huber, Frank
3
Kapferer, Jean-Noël
3
Kilian, Karsten
3
König, Verena
3
Laurent, Gilles
3
Lindemann, Jan
3
Meyer, Anton
3
Muñiz, Albert M.
3
O'Guinn, Thomas C.
3
Papadopoulos, Nicolas G.
3
Park, C. Whan
3
Tunder, Ralph
3
Twardawa, Wolfgang
3
Aaker, David A.
2
more ...
less ...
Published in...
All
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Brand management ; Vol. 1
1
Consumer psychology in a social media world
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Kellogg on marketing
1
Psychology of branding
1
The Routledge companion to consumer behavior
1
The evolution of brands : from signals of quality to storehouses of trust
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
2
Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir
;
Bickart, Barbara
;
Trudel, Remi
; …
- In:
Consumer psychology in a social media world
,
(pp. 23-39)
.
2016
Persistent link: https://www.econbiz.de/10011585809
Saved in:
3
Branding and the psychology of consumer behavior
Calder, Bobby J.
- In:
Psychology of branding
,
(pp. 3-13)
.
2013
Persistent link: https://www.econbiz.de/10009775646
Saved in:
4
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
5
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
6
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
7
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
8
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
9
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
10
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->