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~person:"Camilleri, Mark Anthony"
~person:"Harmeling, Colleen M."
~person:"Mavondo, Felix"
~subject:"Firm performance"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Search: subject:"Beziehungsmarketing"
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Viral marketing
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13
Relationship marketing
13
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9
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7
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4
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Camilleri, Mark Anthony
Harmeling, Colleen M.
Mavondo, Felix
Kumar, V.
6
Rahman, Zillur
5
Verlegh, Peeter
5
Al-Refaie, Abbas
4
Casidy, Riza
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3
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3
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Dwivedi, Yogesh Kumar
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Journal of hospitality marketing & management
4
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1
European journal of marketing : EJM
1
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1
Journal of strategy and management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Customer satisfaction and loyalty with online consumer reviews : factors affecting revisit intentions
Camilleri, Mark Anthony
;
Filieri, Raffaele
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014439971
Saved in:
3
E-commerce websites, consumer order fulfillment and after-sales service satisfaction : the customer is always right, even after the shopping cart check-out
Camilleri, Mark Anthony
- In:
Journal of strategy and management
15
(
2022
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10013332414
Saved in:
4
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
5
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
6
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
7
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
8
Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
Abubakar, Binta
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 833-864
Persistent link: https://www.econbiz.de/10010473458
Saved in:
9
Organisational capabilities and relationship quality : performance implications for palm oil processors in Malaysia
Tan, Yew Chong
;
Mavondo, Felix
;
Worthington, Steve
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 152-164
Persistent link: https://www.econbiz.de/10009153427
Saved in:
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