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~person:"Caminal, Ramón"
~person:"Ieva, Marco"
~person:"Krafft, Manfred"
~person:"Yu, Irina Y."
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
19
Loyalty program
19
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
11
Konsumentenverhalten
11
Kundenbindung
3
Monopol
3
Monopoly
3
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3
Theory
3
B-to-B-Marketing
2
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Loyalty programs
2
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Caminal, Ramón
Ieva, Marco
Krafft, Manfred
Yu, Irina Y.
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Mattila, Anna S.
8
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Polinsky, Alan Mitchell
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Fang, Zheng
5
Huber, Frank
5
Kopalle, Praveen K.
5
Luo, Xueming
5
Neslin, Scott A.
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Baloglu, Seyhmus
4
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
4
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International journal of hospitality management
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
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1
Customer engagement marketing
1
Discussion paper / Centre for Economic Policy Research
1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of economics & management strategy : JEMS
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Kundenmanagement & Electronic Commerce
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The journal of industrial economics
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ECONIS (ZBW)
19
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1
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10
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19
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date (oldest first)
1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Time-limited loyalty rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
3
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
4
Time-limited loyalty rewards
Caminal, Ramón
-
2020
Persistent link: https://www.econbiz.de/10012485254
Saved in:
5
Communication strategies for multi-tier loyalty programs : the role of progress framing
Zeng, Kevin J.
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Chan, Haksin
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013271589
Saved in:
6
Looking-forward or looking-back : feedback strategies in tier-based hotel loyalty programs
Yu, Irina Y.
;
Liu, Chunqun
;
Yang, Morgan X.
;
Zeng, Kevin J.
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-6
Persistent link: https://www.econbiz.de/10013185289
Saved in:
7
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
8
Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
9
Loyalty management : from loyalty programs to omnichannel customer experiences
Ziliani, Cristina
;
Ieva, Marco
-
2020
Persistent link: https://www.econbiz.de/10013180746
Saved in:
10
Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
Saved in:
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