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~person:"Capitello, Roberta"
~person:"Taylor, D. Christopher"
~subject:"Glass packaging"
~subject:"Markenimage"
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Capitello, Roberta
Taylor, D. Christopher
Bruwer, Johan
4
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International journal of revenue management : IJRM
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Journal of hospitality marketing & management
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The Cornell hospitality quarterly
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Wine terroir commitment in the development of a wine destination
Capitello, Roberta
;
Sidali, Katia Laura
;
Schamel, Günter
- In:
The Cornell hospitality quarterly
62
(
2021
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012591190
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2
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
3
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
4
The importance of wine bottle closures in retail purchase decisions of consumers
Barber, Nelson
;
Taylor, D. Christopher
;
Dodd, Tim
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10003887186
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