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~person:"Carlson, Jamie"
~person:"Hinson, Robert"
~person:"Itani, Omar S."
~subject:"Social media"
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Social media
Social Web
28
Social web
28
Beziehungsmarketing
16
Relationship marketing
16
Internet marketing
15
Online-Marketing
15
Salespeople
9
Verkaufspersonal
9
Brand management
8
Markenführung
8
Consumer behaviour
7
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7
Konsumentenverhalten
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5
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social media
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4
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4
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CRM
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Supplier relationship management
3
Verkauf
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14
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Carlson, Jamie
Hinson, Robert
Itani, Omar S.
Agnihotri, Raj
6
Dwivedi, Yogesh Kumar
6
Harrigan, Paul
6
Rita, Paulo
6
Filieri, Raffaele
5
Hajli, Nick
5
Hennig-Thurau, Thorsten
5
Martin, Sebastian
5
Milne, George R.
5
Moro, Sérgio
5
Swani, Kunal
5
Vrontis, Demetris
5
Asongu, Simplice
4
Dessart, Laurence
4
Fischbach, Kai
4
Haenlein, Michael
4
He, Wu
4
Karjaluoto, Heikki
4
Kirilenko, Andrei
4
Korzynski, Pawel
4
Laurell, Christofer
4
Pancer, Ethan
4
Paniagua, Jordi
4
Pennington-Gray, Lori
4
Rahman, Mohammad M.
4
Rana, Nripendra P.
4
Renault, Thomas
4
Saxton, Gregory D.
4
Shen, Dehua
4
Stavros, Constantino
4
Thaichon, Park
4
Verlegh, Peeter
4
Zhang, Hong
4
Zhang, Wei
4
Adeola, Ogechi
3
Al Guindy, Mohamed
3
Appiah, Emmanuel Kusi
3
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Digital Business in Africa : Social Media and Related Technologies
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of consumer marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
14
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1
Social media discussion forums, home country and immigrant consumer acculturation : the case of Iranian immigrants in Australia
Sepehr, Sorush
;
Carlson, Jamie
;
Rosenberger, Philip J., III.
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 136-149
Persistent link: https://www.econbiz.de/10013536019
Saved in:
2
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
3
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
4
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
5
Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Hinson, Robert
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 3-13)
.
2022
Persistent link: https://www.econbiz.de/10013282668
Saved in:
6
Ethical social media marketing in Africa
Hinson, Robert
;
Twum, Kojo Kakra
;
Arhin, Eugene
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 17-39)
.
2022
Persistent link: https://www.econbiz.de/10013282674
Saved in:
7
Influence of Facebook usage on organisational performance in Ghana : the pivotal role of social capital and salesperson extra-role behaviour
Mensah, Kobby
;
Narteh, Bedman
;
Hinson, Robert
;
Kosiba, …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 67-95)
.
2022
Persistent link: https://www.econbiz.de/10013282690
Saved in:
8
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
Saved in:
9
Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.
;
Krush, Michael T.
;
Agnihotri, Raj
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
Saved in:
10
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
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