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~person:"Carrillat, François A."
~person:"Flöter, Thomas"
~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Sponsoring
Advertising effects
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Sportmarketing
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Carrillat, François A.
Flöter, Thomas
Marwitz, Christian
6
Woisetschläger, David
6
Breuer, Christoph
5
Mazodier, Marc
5
Nufer, Gerd
5
Boerman, Sophie C.
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
Rumpf, Christopher
4
Astous, Alain d'
3
Dudzik, Thade
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Evans, Nathaniel J.
3
Gröppel-Klein, Andrea
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Huh, Jisu
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Leng, Ho Keat
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Nitschke, Axel
3
Quester, Pascale
3
Reijmersdal, Eva A. van
3
Alexandris, Kostas
2
Backhaus, Christof
2
Chandon, Jean-Louis
2
Cianfrone, Beth A.
2
Dees, Windy
2
Deitz, George D.
2
Dreisbach, Jan
2
Feng, Yang
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Grohs, Reinhard
2
Herrmann, Jean-Luc
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Huber, Frank
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Hudders, Liselot
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Kacha, Mathieu
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Kwak, Dae Hee
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Lacey, Russell
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McDaniel, Stephen R.
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Neijens, Peter C.
2
Olson, Erik L.
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Pfeuffer, Alexander
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European journal of marketing : EJM
3
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Sport management review
1
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ECONIS (ZBW)
6
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1
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
2
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
3
Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas
;
Benkenstein, Martin
;
Uhrich, Sebastian
- In:
Sport management review
19
(
2016
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
Saved in:
4
Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
Saved in:
5
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
6
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
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