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~person:"Carrillat, François A."
~subject:"Sponsoring"
~subject:"congruence"
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Sponsoring
congruence
Sponsorship
14
Sports marketing
5
Advertising effects
4
Sport event
4
Sportmarketing
4
Sportveranstaltung
4
Werbewirkung
4
Brand extension
3
Markentransfer
3
Marketing management
3
Marketingmanagement
3
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2
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2
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2
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2
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Sports
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Activation
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Ambush
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1
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Corporate Social Responsibility
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Endorsement
1
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Carrillat, François A.
Bruhn, Manfred
39
Cornwell, T. Bettina
33
Jensen, Jonathan A.
26
Hermanns, Arnold
24
Nufer, Gerd
22
Woisetschläger, David
20
Cobbs, Joe
15
Mazodier, Marc
15
Scheinbaum, Angeline Close
15
Lacey, Russell
13
Breuer, Christoph
12
Grohs, Reinhard
12
O'Reilly, Norm
12
Koronios, Konstantinos
11
Marwitz, Christian
11
Bühler, André W.
9
Astous, Alain d'
8
Backhaus, Christof
8
Biscaia, Rui
8
Meenaghan, John A.
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Glogger, Anton
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Bortoluzzi Dubach, Elisa
6
Bouchet, Adrien
6
Burmann, Christoph
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Dietl, Helmut
6
Dimitropoulos, Panagiotis
6
Filis, George N.
6
Fleck-Dousteyssier, Nathalie
6
Glewwe, Paul
6
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European journal of marketing : EJM
5
Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of marketing theory and practice
1
Making a difference through marketing : a quest for diverse perspectives
1
Psychology & marketing
1
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ECONIS (ZBW)
13
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1
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
2
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
3
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
4
Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
Making a difference through marketing : a quest for …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011531254
Saved in:
5
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
6
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
7
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
8
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
9
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
10
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
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