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~person:"Casidy, Riza"
~person:"Falkenreck, Christine"
~person:"Kumar, V."
~subject:"Lieferantenmanagement"
~subject:"Relationship marketing"
~subject:"Simulation"
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Search: subject:"B-to-B-Marketing"
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Lieferantenmanagement
Relationship marketing
Simulation
B-to-B-Marketing
21
Business-to-business marketing
21
Supplier relationship management
16
Beziehungsmarketing
13
Brand management
4
Consumer behaviour
4
Customer value
4
Konsumentenverhalten
4
Kundenwert
4
Markenführung
4
Relationship quality
4
Brand image
3
Business services
3
Commitment
3
Confidence
3
Customer satisfaction
3
Deutschland
3
Direct marketing
3
Direktmarketing
3
Finland
3
Finnland
3
Germany
3
Kundenzufriedenheit
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Professional service firms
3
Russia
3
Russland
3
Spain
3
Spanien
3
Sustainability
3
Trust
3
Unternehmensdienstleistung
3
Vertrauen
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Australia
2
Australien
2
B2B
2
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16
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16
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1
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1
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English
20
Author
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Casidy, Riza
Falkenreck, Christine
Kumar, V.
Kleinaltenkamp, Michael
21
Svensson, Göran
20
Kowalkowski, Christian
14
Naudé, Peter
13
Ulaga, Wolfgang
13
Johnston, Wesley J.
10
Sharma, Arun
10
Keränen, Joona
9
Sharma, Piyush
9
Terho, Harri
9
Agnihotri, Raj
8
Corsaro, Daniela
8
Homburg, Christian
8
Høgevold, Nils M.
8
Jacob, Frank
8
La Rocca, Antonella
8
Rodríguez, Rocío
8
Sridhar, Shrihari
8
Brennan, Ross
7
Grewal, Rajdeep
7
Henneberg, Stephan
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rangarajan, Deva
7
Schmitz, Christian
7
Backhaus, Klaus
6
Christodoulides, George
6
Høgevold, Nils
6
Itani, Omar S.
6
Jalkala, Anne
6
Krafft, Manfred
6
Lindgreen, Adam
6
Nyadzayo, Munyaradzi W.
6
Otero-Neira, Carmen
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Ulkuniemi, Pauliina
6
Voeth, Markus
6
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Contributions to Management Science
2
Journal of marketing research : JMR
2
The journal of business & industrial marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
1
Legends in marketing
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
20
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
3
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
4
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
5
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
6
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
7
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
8
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
9
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
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