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~person:"Casidy, Riza"
~person:"Gong, Taeshik"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Customer relationship management"
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Brand image
Dienstleistungsqualität
Beziehungsmarketing
31
Relationship marketing
31
Consumer behaviour
19
Konsumentenverhalten
19
Customer satisfaction
17
Kundenzufriedenheit
17
Service quality
17
Arbeitsverhalten
9
Work behaviour
9
Brand management
7
Lieferantenmanagement
7
Markenführung
7
Supplier relationship management
7
B-to-B-Marketing
5
Business-to-business marketing
5
Customer citizenship behavior
5
Higher education institution
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Hochschule
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Marketing management
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Marketingmanagement
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Relationship quality
5
WOM
4
Commitment
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Confidence
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Dienstleistungssektor
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Loyalty
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Markenimage
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Service industry
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Students
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Studierende
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Viral marketing
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Virales Marketing
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service quality
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Casidy, Riza
Gong, Taeshik
Han, Heesup
28
Bruhn, Manfred
23
Gil Saura, Irene
23
Prentice, Catherine
23
Hollebeek, Linda D.
20
Loureiro, Sandra Maria Correia
20
Mattila, Anna S.
18
Japutra, Arnold
15
Hyun, Sunghyup Sean
14
Klaus, Philipp
13
McColl-Kennedy, Janet R.
13
Sreejesh, S.
13
Balaji, M. S.
12
Johnson, Lester W.
12
Kumar, Vikas
12
Quach, Sara
12
Rahman, Zillur
12
Rather, Raouf Ahmad
12
Gustafsson, Anders
11
Khan, Imran
11
King, Ceridwyn
11
Qu, Hailin
11
Sarkar, Abhigyan
11
Usman, Osly
11
Šerić, Maja
11
Chahal, Hardeep
10
Roy, Sanjit
10
Bang, Nguyen
9
Bilgihan, Anil
9
Fetscherin, Marc
9
Park, Jungkun
9
Prybutok, Victor R.
9
So, Kevin Kam Fung
9
Thaichon, Paramaporn
9
Wong, IpKin Anthony
9
Woratschek, Herbert
9
Ahn, Jiseon
8
Bauer, Hans H.
8
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Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service research : JSR
2
Australasian marketing journal
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
Journal of service theory and practice
1
Marketing intelligence & planning
1
Psychology & marketing
1
Services marketing quarterly
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
20
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1
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
2
Unpacking the relationship between customer citizenship behavior and dysfunctional customer behavior : the role of customer moral credits and entitlement
Gong, Taeshik
;
Wang, Chen-Ya
- In:
Journal of service theory and practice
33
(
2023
)
1
,
pp. 110-137
Persistent link: https://www.econbiz.de/10014301949
Saved in:
3
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
4
Effects of characteristics of in-store retail technology on customer citizenship behavior
Gong, Taeshik
;
Wang, Chen-Ya
;
Lee, Kangcheol
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169678
Saved in:
5
Customer-oriented constructive deviance as a reaction to organizational injustice toward customers
Gong, Taeshik
;
Sun, Pengchang
;
Kang, Min Jung
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 119-135
Persistent link: https://www.econbiz.de/10012800216
Saved in:
6
Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa
;
Gong, Taeshik
;
Sharma, Piyush
;
Chu, Candace
- In:
Journal of business research : JBR
150
(
2022
),
pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
Saved in:
7
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
8
A review of customer citizenship behaviors in the service context
Gong, Taeshik
;
Yi, Youjae
- In:
The service industries journal
41
(
2021
)
3/4
,
pp. 169-199
Persistent link: https://www.econbiz.de/10012483668
Saved in:
9
The consequences of customer-oriented constructive deviance in luxury-hotel restaurants
Gong, Taeshik
;
Wang, Chan-Ya
;
Lee, Kangcheol
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305401
Saved in:
10
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
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