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~person:"Casidy, Riza"
~person:"Itani, Omar S."
~person:"Iyer, Pramod"
~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Markenführung"
~subject:"Virales Marketing"
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Search: subject:"B-to-B-Marketing"
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Bayes-Statistik
Markenführung
Virales Marketing
B-to-B-Marketing
27
Business-to-business marketing
27
Beziehungsmarketing
16
Relationship marketing
16
Lieferantenmanagement
15
Supplier relationship management
15
Brand management
7
Performance measurement
6
Performance-Messung
6
Consumer behaviour
5
Customer value
5
Konsumentenverhalten
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Kundenwert
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Salespeople
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Markenimage
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Relationship quality
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Customer integration
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Kundenintegration
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Marketingmanagement
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Professional service firms
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Selling
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Sustainability
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Trust
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Unternehmensdienstleistung
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Value creation
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Casidy, Riza
Itani, Omar S.
Iyer, Pramod
Kumar, V.
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Brown, Brian
3
Brown, Brian P.
3
Donthu, Naveen
3
Kotler, Philip
3
Krause, Juliane
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
3
Salminen, Risto T.
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
Ahlert, Martin
2
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
Bausback, Nadine
2
Bellenger, Danny
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Bodnar, Kipp
2
Brock, Christian
2
Cassia, Fabio
2
Cohen, Jeffrey L.
2
Dash, Mihir
2
Dash, Satyabhusan
2
De Chernatony, Leslie
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing
1
Journal of marketing research : JMR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
10
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Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
2
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
3
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
4
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
5
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
6
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
7
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
8
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
9
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
10
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
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