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~person:"Casidy, Riza"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Customer satisfaction"
~subject:"Customer value"
~subject:"Data mining"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Customer value
Data mining
Beziehungsmarketing
93
Relationship marketing
93
Consumer behaviour
20
Konsumentenverhalten
20
Kundenzufriedenheit
16
Theorie
13
Theory
13
Lieferantenmanagement
12
Marketing management
12
Marketingmanagement
12
Supplier relationship management
12
Kundenwert
10
B-to-B-Marketing
9
Business-to-business marketing
9
Deutschland
8
Germany
8
Brand management
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Forecasting model
7
Kundenanalyse
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Markenführung
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Prognoseverfahren
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Customer analysis
6
Management information system
6
Management-Informationssystem
6
Customer integration
5
Data Mining
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Dienstleistungsqualität
5
Higher education institution
5
Hochschule
5
Kundenintegration
5
Kundenmanagement
5
Market segmentation
5
Marktsegmentierung
5
New product development
5
Produktentwicklung
5
Relationship quality
5
Service quality
5
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20
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10
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English
23
German
7
Author
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Casidy, Riza
Krafft, Manfred
Van den Poel, Dirk
Han, Heesup
33
Kumar, V.
33
Homburg, Christian
26
Aksoy, Lerzan
20
Mattila, Anna S.
20
Gil Saura, Irene
19
Prentice, Catherine
19
Svensson, Göran
19
Bruhn, Manfred
18
Mittal, Vikas
17
Verhoef, Peter C.
16
Hyun, Sunghyup Sean
15
Madhani, Pankaj M.
15
Evanschitzky, Heiner
13
Gustafsson, Anders
13
Keiningham, Timothy
13
Klaus, Philipp
13
Usman, Osly
13
Wong, IpKin Anthony
13
Balaji, M. S.
12
Bauer, Hans H.
12
Bilgihan, Anil
12
Eggert, Andreas
12
Günter, Bernd
12
Kim, Wansoo
12
McColl-Kennedy, Janet R.
12
Quach, Sara
12
Rather, Raouf Ahmad
12
Stock-Homburg, Ruth
12
Ahn, Jiseon
11
Heinonen, Kristina
11
Hollebeek, Linda D.
11
Loureiro, Sandra Maria Correia
11
So, Kevin Kam Fung
11
Töpfer, Armin
11
Van Vaerenbergh, Yves
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
6
Journal of retailing and consumer services
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Betriebswirtschaftliche Studien
1
European journal of marketing
1
European journal of operational research : EJOR
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer equity in marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of nonprofit & public sector marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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ECONIS (ZBW)
30
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1
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
2
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
3
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
4
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
5
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
6
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
Saved in:
7
A risk worth taking : perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
Casidy, Riza
;
Wymer, Walter
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011556648
Saved in:
8
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
9
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
10
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
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