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~person:"Casidy, Riza"
~person:"Kumar, V."
~subject:"Allocation"
~subject:"Business-to-business marketing"
~subject:"Kundengewinnung"
~type:"article"
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Search: subject:"B-to-B-Marketing"
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Allocation
Business-to-business marketing
Kundengewinnung
B-to-B-Marketing
18
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
9
Relationship marketing
9
Brand management
4
Consumer behaviour
4
Customer value
4
Konsumentenverhalten
4
Kundenwert
4
Markenführung
4
Relationship quality
4
Brand image
3
Business services
3
Commitment
3
Confidence
3
Markenimage
3
Professional service firms
3
Sustainability
3
Trust
3
Unternehmensdienstleistung
3
Vertrauen
3
B2B
2
Dienstleistungssektor
2
Emerging economies
2
Emerging markets
2
Freie Berufe
2
KMU
2
Marketing management
2
Marketingmanagement
2
Nachhaltigkeit
2
Performance measurement
2
Performance-Messung
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Professional services
2
SME
2
Schwellenländer
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Service industry
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Social identity
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WTP
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17
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17
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English
18
Author
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Casidy, Riza
Kumar, V.
Kleinaltenkamp, Michael
22
Naudé, Peter
21
Svensson, Göran
21
Johnston, Wesley J.
20
Henneberg, Stephan
19
Kowalkowski, Christian
16
Lindgreen, Adam
16
Sharma, Arun
15
Ulaga, Wolfgang
14
Backhaus, Klaus
13
Keränen, Joona
13
Di Benedetto, C. Anthony
12
Homburg, Christian
12
Terho, Harri
12
Voeth, Markus
12
Agnihotri, Raj
11
Cova, Bernard
11
Rangarajan, Deva
11
Baumgarth, Carsten
10
Hinterhuber, Andreas
10
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Schmitz, Christian
10
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Sharma, Piyush
9
Snehota, Ivan
9
Brown, Brian P.
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Möller, K. E. Kristian
8
O'Cass, Aron
8
Parvinen, Petri
8
Ritter, Thomas
8
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
1
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All
ECONIS (ZBW)
18
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
4
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
5
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
6
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
7
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
8
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
9
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
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