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~person:"Casidy, Riza"
~subject:"Students"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Casidy, Riza
Smith, Jonathan
12
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8
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7
Sav, G. T.
7
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6
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Sieg, Holger
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ECONIS (ZBW)
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1
A taxonomy of prestige-seeking university students : strategic insights for higher education
Casidy, Riza
;
Wymer, Walter
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10011861431
Saved in:
2
Linking prestige perception with consumption experience, loyalty, and WOM
Casidy, Riza
;
Wymer, Walter
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 540-558
Persistent link: https://www.econbiz.de/10011571126
Saved in:
3
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
4
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
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