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~person:"Cauberghe, Veroline"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
~subject:"Online-Marketing"
~subject:"Youth"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Deutschland
Marketing
Niedrigeinkommen
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Advertising
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Werbung
5
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Advertising literacy training
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Cauberghe, Veroline
Wiedmann, Klaus-Peter
9
Hudders, Liselot
7
Herstatt, Cornelius
6
Halfmann, Marion
5
Bauer, Hans H.
4
Chikweche, Tendai
4
De Jans, Steffi
4
Drees, Norbert
4
Franz, Rainer
4
Götz, Konrad
4
Heinrich, Stephan
4
Kochhan, Christoph
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Kohlbacher, Florian
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Muthers, Helmut
4
Pelsmacker, Patrick de
4
Preuß, Klaus-Jürgen
4
Schertler, Walter
4
Singh, Ramendra
4
Allgayer, Florian
3
Bauer, Christoph
3
Buijzen, Moniek
3
Diller, Hermann
3
Dressler, Matthias
3
Enneking, Ulrich
3
Enste, Peter
3
Fletcher, Richard
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Friedrichsen, Mike
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Fromm, Jeff
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Gupta, Shruti
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Hamilton, Kathy
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Hennigs, Nadine
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Hütte, Edgar
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Keller, Bernhard
3
Kranzusch, Peter
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Kuder, Martin
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Lebok, Uwe
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Nairn, Agnès
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
4
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
4
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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