//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cauberghe, Veroline"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Branded entertainment"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Product Placement
3
Product placement
3
Advertising
2
Advertising effects
2
Children
2
Consumer behaviour
2
Kinder
2
Konsumentenverhalten
2
Target group
2
Werbewirkung
2
Werbung
2
Zielgruppe
2
Advertising literacy training
1
Analphabetismus
1
Brand placement
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Cognitive advertising literacy
1
Computerspiel
1
Disclosure
1
Early adolescents
1
Eye tracking
1
Illiteracy
1
Internet marketing
1
Jugendliche
1
Kognition
1
Native advertising
1
Online-Marketing
1
Personality trait
1
Persönlichkeitsmerkmal
1
Product placements
1
Purchase request
1
Sponsored content
1
Video game
1
Visual perception
1
Visuelle Wahrnehmung
1
Vlogs
1
Youth
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Cauberghe, Veroline
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Sung, Yongjun
9
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Hudders, Liselot
6
Lehu, Jean-Marc
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Verhellen, Yann
5
Avramova, Yana R.
4
Bressoud, Etienne
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Alcalde, José
3
Burmann, Christoph
3
Coker, Kesha K.
3
Gabszewicz, Jean Jaskold
3
Hudson, Simon
3
Knoll, Johannes
3
Kureshi, Sonal
3
Küster, Inés
3
Laussel, Didier
3
Muzellec, Laurent
3
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->