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~person:"Cervellon, Marie-Cécile"
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Consumer behaviour
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Cervellon, Marie-Cécile
Phau, Ian
35
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
22
Hennigs, Nadine
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Jain, Sheetal
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Valette-Florence, Pierre
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Amatulli, Cesare
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Septianto, Felix
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Thaichon, Park
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Guido, Gianluigi
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Heine, Klaus
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Klarmann, Christiane
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Nagasawa, Shin'ya
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Ozuem, Wilson
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Shimul, Anwar Sadat
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Batat, Wided
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Uggla, Henrik
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
Selling second-hand luxury : empowerment and enactment of social roles
Turunen, Linda Lisa Maria
;
Cervellon, Marie-Cécile
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 474-481
Persistent link: https://www.econbiz.de/10012257645
Saved in:
2
Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients
Cervellon, Marie-Cécile
;
Poujol, Juliet F.
;
Tanner, John F.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 191-201
Persistent link: https://www.econbiz.de/10012115082
Saved in:
3
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
5
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
Saved in:
6
Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
7
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
8
Something old, something used : determinants of women's purchase of vintage fashion vs second-hand fashion
Cervellon, Marie-Cécile
;
Carey, Lindsey
;
Harms, Trine
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 956-974
Persistent link: https://www.econbiz.de/10009672349
Saved in:
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