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~person:"Chadwick, Simon"
~person:"Greenwell, T. Christopher"
~person:"Hill, Brad"
~subject:"Brand management"
~subject:"Relationship marketing"
~subject:"Welt"
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Brand management
Relationship marketing
Welt
Sportmarketing
31
Sports marketing
31
Consumer behaviour
18
Konsumentenverhalten
18
Professional sports
14
Profisport
14
Markenführung
12
Sport
12
Sports
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brand image
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Ball game
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Chadwick, Simon
Greenwell, T. Christopher
Hill, Brad
Kunkel, Thilo
13
Biscaia, Rui
12
Heere, Bob
10
McDonald, Heath
10
Doyle, Jason P.
8
Funk, Daniel C.
8
Nufer, Gerd
8
Chanavat, Nicolas
7
Kim, Yu Kyoum
7
Ko, Yong Jae
7
Ballouli, Khalid
6
Bühler, André W.
6
Cornwell, T. Bettina
6
James, Jeffrey D.
6
Shuv-Ami, Avichai
6
Yoshida, Masayuki
6
Andreff, Wladimir
5
Burmann, Christoph
5
Grohs, Reinhard
5
Karg, Adam
5
O'Reilly, Norm
5
Richelieu, André
5
Su, Yiran
5
Wear, Henry
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Breuer, Christoph
4
Du, James
4
Jensen, Jonathan A.
4
Ratten, Vanessa
4
Rose, Andrew
4
Spiegel, Mark
4
Séguin, Benoit
4
Uhrich, Sebastian
4
Vrontis, Demetris
4
Walker, Matthew
4
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International journal of sport management and marketing : IJSMM
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
13
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1
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
2
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
3
Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams
Kunkel, Thilo
-
2016
Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand relationships between professional sport leagues and teams...
Persistent link: https://www.econbiz.de/10013006287
Saved in:
4
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
5
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
6
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
7
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
8
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
9
Branding in sports
Nufer, Gerd
;
Bühler, André W.
;
Chadwick, Simon
- In:
The Routledge companion to contemporary brand management
,
(pp. 536-551)
.
2016
Persistent link: https://www.econbiz.de/10011515475
Saved in:
10
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
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