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~person:"Chadwick, Simon"
~person:"Greenwell, T. Christopher"
~person:"Parganas, Petros"
~person:"Woratschek, Herbert"
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Sportmarketing
39
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Sports
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Professional sports
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Chadwick, Simon
Greenwell, T. Christopher
Parganas, Petros
Woratschek, Herbert
Nufer, Gerd
48
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Ko, Yong Jae
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Biscaia, Rui
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Desbordes, Michel
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Cornwell, T. Bettina
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Heere, Bob
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Pedersen, Paul M.
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Drayer, Joris
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Dwyer, Brendan
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O'Reilly, Norm
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Kim, Yu Kyoum
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Kwak, Dae Hee
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European Sport management quarterly : ESMQ
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
International journal of sport management and marketing : IJSMM
5
International journal of sports marketing & sponsorship
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Sport management review
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The marketing review
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Entrepreneurial Innovation : Strategy and Competition Aspects
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Neue Herausforderungen an das Dienstleistungsmarketing
1
Routledge international handbooks
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
39
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1
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
2
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
3
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
4
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
5
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
6
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
7
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
8
The sport cluster concept as middle-range theory for the sport value framework
Gerke, Anna
;
Woratschek, Herbert
;
Dickson, Geoff
- In:
Sport management review
23
(
2020
)
2
,
pp. 200-214
Persistent link: https://www.econbiz.de/10012295138
Saved in:
9
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
10
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
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