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~person:"Chadwick, Simon"
~person:"Greenwell, T. Christopher"
~person:"Parganas, Petros"
~subject:"Profisport"
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Profisport
Sportmarketing
27
Sports marketing
27
Consumer behaviour
14
Konsumentenverhalten
14
Professional sports
13
Sport
13
Sports
13
Sport organization
9
Sportorganisation
9
Brand management
8
Markenführung
8
Football
6
Fußball
6
Brand image
5
Markenimage
5
Internet marketing
4
Online-Marketing
4
Sponsoring
4
Sponsorship
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Advertising effects
3
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3
Social web
3
Sport event
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Sportveranstaltung
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Team
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Werbewirkung
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Ball game
2
Ballsport
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Event marketing
2
Event-Marketing
2
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Nischenstrategie
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Social values
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Soziale Werte
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brand attributes
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social media
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13
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Chadwick, Simon
Greenwell, T. Christopher
Parganas, Petros
Funk, Daniel C.
14
Kunkel, Thilo
14
McDonald, Heath
13
Biscaia, Rui
12
Drayer, Joris
10
Dwyer, Brendan
10
Ko, Yong Jae
10
Pedersen, Paul M.
10
Andreff, Wladimir
9
Heere, Bob
9
Inoue, Yuhei
9
Katz, Matthew
9
Zhang, James J.
9
Desbordes, Michel
8
Filo, Kevin
8
Nufer, Gerd
8
Shapiro, Stephen L.
8
Shuv-Ami, Avichai
8
Uhrich, Sebastian
8
Vrontis, Demetris
8
Byon, Kevin K.
7
Cobbs, Joe
7
Dickson, Geoff
7
Doyle, Jason P.
7
James, Jeffrey D.
7
Kim, Yu Kyoum
7
Koronios, Konstantinos
7
Lock, Daniel
7
Schreyer, Dominik
7
Breuer, Christoph
6
Budzinski, Oliver
6
Bühler, André W.
6
Cho, Heetae
6
Havard, Cody T.
6
Humphreys, Brad R.
6
Manoli, Argyro Elisavet
6
O'Reilly, Norm
6
Pawlowski, Tim
6
Popp, Nels
6
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European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Entrepreneurial Innovation : Strategy and Competition Aspects
1
International journal of sport management and marketing : IJSMM
1
Routledge international handbooks
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
The service industries journal
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ECONIS (ZBW)
13
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1
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
2
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
3
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
4
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
5
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
6
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
7
Routledge handbook of sports marketing
Chadwick, Simon
(
contributor
)
-
2016
Persistent link: https://www.econbiz.de/10013181992
Saved in:
8
Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations
Kolyperas, Dimitrios
;
Anagnostopoulos, Christos
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 702-719
Persistent link: https://www.econbiz.de/10011645897
Saved in:
9
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
Saved in:
10
Corporate image and sport's governing body
Sekhorn, Harjit
;
Roy, Sanjit
;
Chadwick, Simon
;
Devlin, James
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 556-575
Persistent link: https://www.econbiz.de/10011657375
Saved in:
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