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~person:"Chadwick, Simon"
~person:"Greenwell, T. Christopher"
~person:"Parganas, Petros"
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Sportmarketing
25
Sports marketing
25
Consumer behaviour
14
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Sport
13
Sports
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Professional sports
11
Profisport
11
Brand management
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Markenführung
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Chadwick, Simon
Greenwell, T. Christopher
Parganas, Petros
Nufer, Gerd
31
Funk, Daniel C.
22
Ko, Yong Jae
21
Kunkel, Thilo
20
Biscaia, Rui
19
Bühler, André W.
18
Heere, Bob
16
McDonald, Heath
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Breuer, Christoph
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Dwyer, Brendan
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Drayer, Joris
14
Kim, Yu Kyoum
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Kwak, Dae Hee
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O'Reilly, Norm
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Pedersen, Paul M.
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James, Jeffrey D.
13
Shapiro, Stephen L.
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Bühler, André
12
Cornwell, T. Bettina
12
Doyle, Jason P.
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Inoue, Yuhei
12
Jensen, Jonathan A.
12
Uhrich, Sebastian
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Woratschek, Herbert
12
Zhang, James J.
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Ballouli, Khalid
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Byon, Kevin K.
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Koronios, Konstantinos
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Yoshida, Masayuki
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Desbordes, Michel
10
Filo, Kevin
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Séguin, Benoit
10
Bennett, Gregg
9
Chanavat, Nicolas
9
Cho, Heetae
9
Dickson, Geoff
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
International journal of sport management and marketing : IJSMM
5
International journal of sports marketing & sponsorship
3
European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
The marketing review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Journal of strategic marketing
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
The service industries journal
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ECONIS (ZBW)
25
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1
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
2
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
3
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
4
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
5
Sponsorship programmes and corruption in sport : management responses to a growing threat
Roberts, Samantha
;
Chadwick, Simon
;
Anagnostopoulos, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10011860414
Saved in:
6
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
7
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
8
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
9
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
10
Branding in sports
Nufer, Gerd
;
Bühler, André W.
;
Chadwick, Simon
- In:
The Routledge companion to contemporary brand management
,
(pp. 536-551)
.
2016
Persistent link: https://www.econbiz.de/10011515475
Saved in:
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