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~person:"Chan, Fanny Fong Yee"
~person:"Redondo, Ignacio"
~person:"Sonnac, Nathalie"
~subject:"Advertising effects"
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Chan, Fanny Fong Yee
Redondo, Ignacio
Sonnac, Nathalie
Pelsmacker, Patrick de
14
Dens, Nathalie
12
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9
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Chan, Fong Yee
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An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
2
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
3
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
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4
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
5
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
6
The behavioral effects of negative product placements in movies
Redondo, Ignacio
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 622-635
Persistent link: https://www.econbiz.de/10009575068
Saved in:
7
Assessing the appropriateness of movies as vehicles for promoting tourist destinations
Redondo, Ignacio
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10009711010
Saved in:
8
The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
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