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~person:"Chan, Fanny Fong Yee"
~person:"Reijmersdal, Eva A. van"
~person:"Tessitore, Tina"
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Product Placement
29
Product placement
29
Advertising effects
21
Werbewirkung
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Consumer behaviour
13
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13
Brand image
9
Markenimage
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Chan, Fanny Fong Yee
Reijmersdal, Eva A. van
Tessitore, Tina
Verhellen, Yann
Pelsmacker, Patrick de
15
Dens, Nathalie
12
Matthes, Jörg
10
Lehu, Jean-Marc
9
Naderer, Brigitte
8
Russell, Cristel Antonia
8
Bressoud, Etienne
7
Chen, Huan
7
Boerman, Sophie C.
6
Hudders, Liselot
6
Sung, Yongjun
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Auer, Manfred
4
Avramova, Yana R.
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lowe, Ben
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Natarajan, Thamaraiselvan
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Redondo, Ignacio
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Sabour, Nadia I.
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Uslay, Can
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Alcalde, José
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Burmann, Christoph
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Cauberghe, Veroline
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Corniani, Margherita
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Gabszewicz, Jean Jaskold
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Harbrücker, Ulrich
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Hermann, Anastasia
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International journal of advertising : the quarterly review of marketing communications
7
Advertising in new formats and media : current research and implications for marketers
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Challenges in an age of dis-engagement
1
Cutting edge international research
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Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
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Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The marketing review
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Tourism management : research, policies, practice
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ECONIS (ZBW)
29
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1
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
4
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
5
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
7
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
8
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
9
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
10
Product placement, its supporters and detractors : a quest for balance
Charry, Karine
;
Tessitore, Tina
- In:
Advertising in new formats and media : current research …
,
(pp. 265-290)
.
2016
Persistent link: https://www.econbiz.de/10011473425
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