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~person:"Chan, Fanny Fong Yee"
~person:"Sonnac, Nathalie"
~person:"Stephen, Gladys"
~subject:"Advertising effects"
~subject:"Emotion"
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Search: subject_exact:"Product Placement"
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product placement
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Chan, Fanny Fong Yee
Sonnac, Nathalie
Stephen, Gladys
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
9
Reijmersdal, Eva A. van
8
Naderer, Brigitte
7
Chen, Huan
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Russell, Cristel Antonia
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Balasubramanian, Siva Kumar
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Cauberghe, Verolien
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4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Tessitore, Tina
4
Uslay, Can
4
Boerman, Sophie C.
3
Chan, Fong Yee
3
Küster, Inés
3
Patwardhan, Hemant
3
Pillai, Deepa
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Sabour, Nadia I.
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Schramm, Holger
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Schweidel, David A.
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Spielvogel, Ines
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Vashisht, Devika
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Wang, Ye
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Arasu Balasubramaniam, Senthil
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Journal of promotion management : JPM
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International marketing review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of media business studies
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
2
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
3
The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
4
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
5
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
6
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
7
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
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