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~person:"Chan, Kara"
~person:"Rosengren, Sara"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Internet marketing
Markenführung
Werbung
Advertising effects
33
Werbewirkung
33
Advertising
26
Consumer behaviour
16
Konsumentenverhalten
16
Gender
7
Geschlecht
7
Hong Kong
7
Hongkong
7
Jugendliche
7
Youth
7
Brand image
6
China
6
Markenimage
6
Brand
4
Celebrity endorsement
4
Celebrity-Werbung
4
Creativity
4
Kreativität
4
Markenartikel
4
Experiment
3
Frauen
3
Gender roles
3
Online-Marketing
3
Psychology of advertising
3
Public relations
3
Werbepsychologie
3
Women
3
Öffentlichkeitsarbeit
3
Advertising effect
2
Advertising planning
2
Communication
2
Fernsehwerbung
2
Girls
2
Kommunikation
2
Marketing management
2
Marketingmanagement
2
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English
26
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Chan, Kara
Rosengren, Sara
Pelsmacker, Patrick de
32
Dens, Nathalie
22
Wilbur, Kenneth C.
21
Esch, Franz-Rudolf
20
Septianto, Felix
20
Eisend, Martin
19
Gierl, Heribert
19
Diehl, Sandra
16
Taylor, Charles Raymond
16
Tucker, Catherine
15
Yoon, Hye Jin
15
Yoon, Sukki
15
Bauer, Hans H.
14
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Terlutter, Ralf
14
Sahni, Navdeep S.
13
Sayedi, Amin
13
Ghose, Anindya
12
Jerath, Kinshuk
12
Russo, Antonio
12
Torres, Ivonne M.
12
Bellman, Steven
11
Choi, Yung Kyun
11
Evans, Nathaniel J.
11
Huber, Frank
11
Hudders, Liselot
11
Lewis, Randall A.
11
Malik, Garima
11
Reijmersdal, Eva A. van
11
Rozendaal, Esther
11
Buijzen, Moniek
10
Ford, John B.
10
Goldfarb, Avi
10
Mueller, Barbara
10
Pauwels, Koen
10
Poels, Karolien
10
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European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
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Journal of advertising : official publication of the American Academy of Advertising
3
Young consumers : insight and ideas for responsible marketers
3
Journal of marketing communications
2
The journal of consumer marketing
2
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Cutting edge international research
1
EAA Series
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International review on public and non-profit marketing
1
Journal of advertising
1
Journal of advertising research
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
Services marketing quarterly
1
Springer Gabler Research
1
SpringerLink / Bücher
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The journal of product & brand management
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ECONIS (ZBW)
26
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1
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
5
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
6
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
7
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
8
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
9
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
10
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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