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~person:"Chanavat, Nicolas"
~person:"Parganas, Petros"
~subject:"Arbeitsgruppe"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Sports"
~subject:"brand attributes"
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Arbeitsgruppe
Brand management
Internet marketing
Sports
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Sportmarketing
13
Sports marketing
13
Markenführung
10
Professional sports
9
Profisport
9
Brand image
7
Consumer behaviour
7
Football
7
Fußball
7
Konsumentenverhalten
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7
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5
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5
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4
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4
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3
Online-Marketing
3
Relationship marketing
3
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Sponsorship
3
social media
3
Brand associations
2
France
2
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eSports
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Ambush marketing
1
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Chanavat, Nicolas
Parganas, Petros
Funk, Daniel C.
19
Kunkel, Thilo
17
Biscaia, Rui
15
Ko, Yong Jae
15
Dwyer, Brendan
12
Heere, Bob
12
O'Reilly, Norm
12
Cornwell, T. Bettina
11
Drayer, Joris
11
Koronios, Konstantinos
11
Zhang, James J.
11
Breuer, Christoph
10
Doyle, Jason P.
10
Greenwell, T. Christopher
10
Inoue, Yuhei
10
Jensen, Jonathan A.
10
Kwak, Dae Hee
10
McDonald, Heath
10
Chadwick, Simon
9
Filo, Kevin
9
Ballouli, Khalid
8
Byon, Kevin K.
8
Dickson, Geoff
8
James, Jeffrey D.
8
Naraine, Michael L.
8
Shapiro, Stephen L.
8
Uhrich, Sebastian
8
Woratschek, Herbert
8
Yoshida, Masayuki
8
Cho, Heetae
7
Desbordes, Michel
7
Fink, Janet S.
7
Greenhalgh, Greg
7
Grohs, Reinhard
7
Katz, Matthew
7
Kim, Yu Kyoum
7
Pedersen, Paul M.
7
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7
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European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
2
Sport management review
2
Journal of business strategy
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
12
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1
The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach
Lefebvre, Florian
;
Djaballah, Mathieu
;
Chanavat, Nicolas
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014282843
Saved in:
2
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
3
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
4
French football, foreign investors : global sports as country branding
Chanavat, Nicolas
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
Saved in:
5
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
6
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
7
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
8
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
9
How can country-of-origin image be leveraged to create global sporting goods brands?
Gerke, Anna
;
Chanavat, Nicolas
;
Benson-Rea, Maureen
- In:
Sport management review
17
(
2014
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10010382560
Saved in:
10
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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