//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cheong, Yunjae"
~subject:"Social media"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social media
USA
Internet marketing
4
Online-Marketing
4
Advertising effects
3
Werbewirkung
3
Advertising
2
Data envelopment analysis
2
Data-Envelopment-Analyse
2
Social Web
2
Social web
2
Sportmarketing
2
Sports marketing
2
Technical efficiency
2
Technische Effizienz
2
United States
2
Werbung
2
Advertising planning
1
Brand management
1
Consumer behaviour
1
Corporate reputation
1
Facebook
1
Fernsehwerbung
1
Firmenimage
1
Konsumentenverhalten
1
Markenführung
1
Panel
1
Panel study
1
Performance efficiency
1
Python
1
Reputation
1
Reputation management
1
Sport event
1
Sportveranstaltung
1
Super Bowl ad
1
Television advertising
1
Twitter
1
Werbeplanung
1
advertising efficiency
1
brand engagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Cheong, Yunjae
Tucker, Catherine
7
Milne, George R.
6
Choi, Yung Kyun
5
Dessart, Laurence
5
Filieri, Raffaele
5
Goldfarb, Avi
5
Karjaluoto, Heikki
5
Swani, Kunal
5
Bachmann, Ruediger
4
Donthu, Naveen
4
Dwivedi, Yogesh Kumar
4
Ehrlich, Gabriel
4
Haenlein, Michael
4
Hajli, Nick
4
Harrigan, Paul
4
Hennig-Thurau, Thorsten
4
Jansen, Bernard J.
4
Pentina, Iryna
4
Rana, Nripendra P.
4
Ruzic, Dimitrije
4
Stavros, Constantino
4
Yoon, Sukki
4
Agnihotri, Raj
3
Bart, Yakov
3
Bonilla Quijada, María del Rocío
3
Bowen, Melanie
3
Bright, Laura F.
3
Budzinski, Oliver
3
Carlson, Jamie
3
Chaffey, Dave
3
Chan-Olmsted, Sylvia M.
3
Fan, Ying
3
Fesenmaier, Daniel R.
3
Garay Tamajón, Luis Alfonso
3
Hinson, Robert
3
Hirsch, Peter B.
3
Kozinets, Robert V.
3
Kumar, Prashant
3
Labrecque, Lauren I.
3
more ...
less ...
Published in...
All
Corporate communications : an international journal
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation
Ye, Lan
;
Cheong, Yunjae
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10011806602
Saved in:
2
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
3
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->