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~person:"Cheong, Yunjae"
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Internet marketing
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Cheong, Yunjae
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Tucker, Catherine
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
26
Fritz, Wolfgang
23
Wilbur, Kenneth C.
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Ghose, Anindya
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Law, Chun Hung Roberts
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Jerath, Kinshuk
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Whinston, Andrew B.
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Chaffey, Dave
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Schwarz, Torsten
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Edelman, Benjamin
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Kollmann, Tobias
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Lammenett, Erwin
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Tucker, Catherine E.
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Bonatti, Alessandro
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Decarolis, Francesco
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Karjaluoto, Heikki
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Ozuem, Wilson
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Pelsmacker, Patrick de
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Bergemann, Dirk
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Okazaki, Shintaro
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Rita, Paulo
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Sayedi, Amin
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Schultz, Carsten D.
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Smith, Katherine Taken
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Wirtz, Bernd W.
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Ahuja, Vandana
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Choi, Yung Kyun
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Harrigan, Paul
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Martínez-López, Francisco J.
15
Stephen, Andrew T.
15
Tan, Yong
15
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
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Ko, Eunju
14
Kumar, Subodha
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Corporate communications : an international journal
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
2
Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation
Ye, Lan
;
Cheong, Yunjae
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10011806602
Saved in:
3
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
4
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
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