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~person:"Cho, Gyeongcheol"
~person:"Wirtz, Bernd W."
~subject:"Structural equation modeling"
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Structural equation modeling
Structural equation model
11
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6
Success factors
5
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4
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Cho, Gyeongcheol
Wirtz, Bernd W.
Ringle, Christian M.
19
Sarstedt, Marko
18
Hair, Joseph F.
12
Göttel, Vincent
6
Hazen, Benjamin T.
6
Henseler, Jörg
5
Weißenberger, Barbara E.
5
Chatzoudes, Dimitrios
4
Dell' Anno, Roberto
4
Gaeckler, Julia
4
Kaufmann, Lutz
4
Kopplin, Cristopher Siegfried
4
Overstreet, Robert E.
4
Roy, Subhadip
4
Svensson, Göran
4
Aggarwal, Arun
3
Bronnenmayer, Matias
3
Byrd, Terry A.
3
Cleveland, Mark
3
Demir, Melikşah
3
Eldridge, Stephen
3
Gurtner, Sebastian
3
Göbel, Sebastian
3
Hale, Dena
3
Hwang, Heungsun
3
Lanzl, Julia
3
Matthews, Lucy M.
3
Nobi, Kamrunnisha
3
Ojha, Divesh
3
Parast, Mahour Mellat
3
Pastoriza, David
3
Prybutok, Victor R.
3
Schuberth, Florian
3
Yu, Yanni
3
Abdallah, Salam
2
Abraham, Ralf
2
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2
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Journal of electronic commerce research : JECR
3
European business review
1
European journal of marketing
1
Journal of Business & Industrial Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management & governance
1
Management Research Review
1
Management international review : MIR ; journal of international business
1
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ECONIS (ZBW)
11
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1
A comparative study of the predictive power of component-based approaches to
structural
equation
modeling
Cho, Gyeongcheol
;
Kim, Sunmee
;
Lee, Jonathan
;
Hwang, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1641-1661
Persistent link: https://www.econbiz.de/10014342037
Saved in:
2
A primer on integrated generalized structured component analysis
Hwang, Heungsun
;
Sarstedt, Marko
;
Cho, Gyeongcheol
; …
- In:
European business review
35
(
2023
)
3
,
pp. 261-284
Persistent link: https://www.econbiz.de/10014280568
Saved in:
3
Integrated generalized structured component analysis : on the use of model fit criteria in international management research
Cho, Gyeongcheol
;
Schlägel, Christopher
;
Hwang, Heungsun
; …
- In:
Management international review : MIR ; journal of …
62
(
2022
)
4
,
pp. 569-609
Persistent link: https://www.econbiz.de/10013454378
Saved in:
4
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
5
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
6
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
7
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
8
Corporate social responsibility : the organizational view
Mory, Linda
;
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of management & governance
21
(
2017
)
1
,
pp. 145-179
Persistent link: https://www.econbiz.de/10011658251
Saved in:
9
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
Journal of Business & Industrial Marketing
32
(
2017
)
1
,
pp. 138-152
analysis and
structural
equation
modeling
. Findings The results reveal that rational brand quality consists of the three …
Persistent link: https://www.econbiz.de/10014844097
Saved in:
10
Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
Saved in:
1
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