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~person:"Cho, Heetae"
~person:"Parganas, Petros"
~subject:"Internet marketing"
~subject:"Sports"
~subject:"brand attributes"
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Internet marketing
Sports
brand attributes
Sportmarketing
13
Sports marketing
13
Professional sports
10
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10
Consumer behaviour
9
Konsumentenverhalten
9
Sport
7
Football
5
Fußball
5
Sport organization
5
Sportorganisation
5
Brand image
4
Brand management
4
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4
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4
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4
Beziehungsmarketing
3
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3
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3
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3
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3
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Cho, Heetae
Parganas, Petros
Dwyer, Brendan
12
Funk, Daniel C.
12
Koronios, Konstantinos
12
Cornwell, T. Bettina
11
Drayer, Joris
11
O'Reilly, Norm
10
Zhang, James J.
10
Greenwell, T. Christopher
9
Ko, Yong Jae
9
Biscaia, Rui
8
Breuer, Christoph
8
Jensen, Jonathan A.
8
Kunkel, Thilo
8
McDonald, Heath
8
Chadwick, Simon
7
Dimitropoulos, Panagiotis
7
Filo, Kevin
7
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kwak, Dae Hee
7
Pedersen, Paul M.
7
Ratten, Vanessa
7
Shapiro, Stephen L.
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Byon, Kevin K.
6
Cunningham, George B.
6
Desbordes, Michel
6
Dickson, Geoff
6
Doyle, Jason P.
6
Grohs, Reinhard
6
Hoeber, Larena
6
Naraine, Michael L.
6
Ntasis, Lazaros
6
Scheerder, Jeroen
6
Sveinson, Katherine
6
Swayne, Linda E.
6
Ahn, Taesoo
5
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European Sport management quarterly : ESMQ
2
Tourism management perspectives : TMP
2
International journal of sports marketing & sponsorship
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing intelligence & planning
1
Sport management review
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Potential sport tourists' decision-making during the pandemic
Cho, Heetae
;
Joo, Dongoh
;
Koh, Jin Kai
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 557-572
Persistent link: https://www.econbiz.de/10013393486
Saved in:
2
Compensatory consumption during the COVID-19 pandemic : exploring the critical role of nostalgia in sport consumer behaviour
Cho, Heetae
;
Oh, Ga-Eun
;
Chiu, Weisheng
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1736-1763
Persistent link: https://www.econbiz.de/10013206267
Saved in:
3
Sport tourists' team identification and revisit intention : looking at the relationship through a nostalgic lens
Cho, Heetae
;
Joo, Dongoh
;
Woosnam, Kyle Maurice
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
6
,
pp. 1002-1025
Persistent link: https://www.econbiz.de/10012259609
Saved in:
4
Understanding sport event volunteers' continuance intention : an environmental psychology approach
Cho, Heetae
;
Li, Chunxiao
;
Wu, Yandan
- In:
Sport management review
23
(
2020
)
4
,
pp. 615-625
Persistent link: https://www.econbiz.de/10012295949
Saved in:
5
Sport tourists' nostalgia and its effect on attitude and intentions : a multilevel approach
Cho, Heetae
;
Joo, Dongoh
;
Moore, DeWayne
;
Norman, William C.
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128969
Saved in:
6
Examining nostalgia in sport tourism : the case of US college football fans
Cho, Heetae
;
Joo, Dongoh
;
Chi, Christina G.
- In:
Tourism management perspectives : TMP
29
(
2019
),
pp. 97-104
Persistent link: https://www.econbiz.de/10011998108
Saved in:
7
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
8
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
9
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
10
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
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