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~person:"Choi, Miju"
~person:"Cornelis, Erlinde"
~subject:"Advertising"
~subject:"Behavioural finance"
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Search: subject_exact:"Werbepsychologie"
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Advertising
Behavioural finance
Psychology of advertising
5
Werbepsychologie
5
Werbung
4
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising Effectiveness
1
Advertising planning
1
Construal level theory
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate social responsibility
1
ESG
1
Emotion
1
Experiment
1
Fair Trade
1
Fair trade
1
Fairer Handel
1
Gesundheitsvorsorge
1
Preventive care
1
Regulation
1
Regulatory focus
1
Regulierung
1
Social Marketing
1
Social marketing
1
Two-sided Messages
1
Werbeplanung
1
airbnb advertising
1
hypothetical distance
1
intention to stay
1
message appeal
1
message elaboration
1
message format
1
message relevance
1
support for ESG management
1
travel enterprise
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Choi, Miju
Cornelis, Erlinde
Esch, Franz-Rudolf
7
Shleifer, Andrei
6
Kroeber-Riel, Werner
5
Hirshleifer, David
4
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Sun, Lin
4
Wang, Jing
4
Allen, Chris T.
3
Daniel, Kent
3
Fennis, Bob Michaël
3
Glaser, Markus
3
Lucey, Brian M.
3
Ricciardi, Victor
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Tellis, Gerard J.
3
Weber, Martin
3
Yilmaz, Recep
3
Yoon, Sukki
3
Aloosh, Arash
2
Ambler, Tim
2
Baker, H. Kent
2
Bruce, Brian R.
2
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Youngjoon
2
Choi, Yung Kyun
2
Cohen-Zada, Danny
2
Daniel, Kent D.
2
Dodoo, Naa Amponsah
2
Dowling, Michael
2
Egidi, Massimo
2
Eisend, Martin
2
Gennaioli, Nicola
2
Haley, Eric
2
Hansen, Flemming
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
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ECONIS (ZBW)
4
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1
Emotional or rational? : effective ESG advertising messages for travel enterprises
Choi, Miju
;
Choi, Youngjoon
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10014513613
Saved in:
2
Effective airbnb advertising during COVID-19 pandemic : message format and hypothetical distance
Choi, Miju
;
Choi, Youngjoon
- In:
Journal of vacation marketing
29
(
2023
)
4
,
pp. 617-635
Persistent link: https://www.econbiz.de/10014382465
Saved in:
3
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
4
The effectiveness of regulatory (in)congruent ads : the moderating role of an ad's rational versus emotional tone
Cornelis, Erlinde
;
Adams, Leen
;
Cauberghe, Veroline
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 397-420
Persistent link: https://www.econbiz.de/10009744449
Saved in:
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