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~person:"Choi, Woo Jin"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Corporate Social Responsibility"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
Corporate Social Responsibility
E-commerce
Konsumentenverhalten
32
Beziehungsmarketing
17
Relationship marketing
17
Brand management
8
Markenführung
8
Markenimage
8
Marketing management
7
Marketingmanagement
7
Customer value
6
Kundenwert
6
Brand
5
Markenartikel
5
customer lifetime value
5
Customer engagement
4
Customer integration
4
Customer satisfaction
4
Kundenintegration
4
Kundenzufriedenheit
4
customer engagement
4
Dienstleistungsqualität
3
Emerging economies
3
Internet marketing
3
Online-Marketing
3
Schwellenländer
3
Service quality
3
Social Web
3
Social web
3
Theorie
3
Theory
3
USA
3
United States
3
Corporate social responsibility
2
Emerging markets
2
Firm performance
2
International marketing
2
Internationales Marketing
2
Satisfaction
2
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22
Type of publication
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Article
32
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Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
32
Aufsatz im Buch
4
Book section
4
Lehrbuch
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Lehrmittel
1
Reprint
1
Sammelwerk
1
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Language
All
English
32
Author
All
Choi, Woo Jin
Kumar, V.
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Wiedmann, Klaus-Peter
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Journal of marketing
7
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
Journal of business research : JBR
2
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international trade & commerce
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
32
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32
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1
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
2
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
3
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
4
Consumer perceptions of CSR priorities : a cross-national comparison between South Korea and the U.S.
Choi, Woo Jin
;
Kang, Jiyun
- In:
Journal of international trade & commerce
17
(
2021
)
1
,
pp. 173-179
Persistent link: https://www.econbiz.de/10013189566
Saved in:
5
"I" see Samsung, but "we" see Samsung and LG : the moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis
Wu, Xiao Xiao
;
Choi, Woo Jin
;
Park, Jaehong
- In:
International journal of market research
62
(
2020
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012173368
Saved in:
6
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
7
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
8
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
9
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
10
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
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