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~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~person:"Melewar, T. C."
~person:"Rahman, Zillur"
~subject:"Messung"
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Search: subject_exact:"Markenimage"
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Messung
Markenimage
89
Brand image
88
Brand management
69
Markenführung
69
Consumer behaviour
46
Konsumentenverhalten
46
Brand
36
Markenartikel
36
Corporate reputation
11
Firmenimage
11
Marketing management
11
Marketingmanagement
11
Measurement
11
Beziehungsmarketing
10
Relationship marketing
10
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Reputation
7
Brand loyalty
6
Advertising effects
5
Bibliometrics
5
Bibliometrie
5
Brand equity
5
Brand experience
5
Place marketing
5
Standortmarketing
5
Viral marketing
5
Virales Marketing
5
Werbewirkung
5
Advertising
4
B-to-B-Marketing
4
Brand identity
4
Business-to-business marketing
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer satisfaction
4
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Article
10
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2
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10
Aufsatz in Zeitschrift
10
Dissertation u.a. Prüfungsschriften
1
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English
8
German
4
Author
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Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Melewar, T. C.
Rahman, Zillur
Sattler, Henrik
5
Bentele, Günter
4
Goldfarb, Avi
4
Hoepfner, Jörg
4
Lehmann, Donald R.
4
Moorthy, Sridhar
4
Buchele, Mark-Steffen
3
Höfer, Björn
3
Liebert, Tobias
3
Perrey, Jesko
3
Romaniuk, Jenni
3
Rossiter, John R.
3
Schnittka, Oliver
3
Zarantonello, Lia
3
Ailawadi, Kusum L.
2
Attri, Rekha
2
Azar, Pablo
2
Bagozzi, Richard P.
2
Borkovsky, Ron N.
2
Bosch, Volker
2
Cadogan, John W.
2
Cho, Eunjoo
2
Cuneo, Andres
2
Decker, Reinhold
2
Dolnicar, Sara
2
Eggers, Felix
2
Fetscherin, Marc
2
Fiore, Ann Marie
2
French, Alan
2
Fuller, Matthew
2
Groenen, Patrick J. F.
2
Grün, Bettina
2
Haviv, Avery M.
2
Hsu, Cathy H. C.
2
Ishaq, Muhammad Ishtiaq
2
Kagie, Martijn
2
Kall, Jacek
2
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Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Research papers on marketing and retailing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
1
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1
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
2
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
3
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
4
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
Saved in:
5
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
6
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
7
Consumer-based brand equity conceptualisation and measurement : a literature review
Christodoulides, George
;
De Chernatony, Leslie
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 43-66
Persistent link: https://www.econbiz.de/10003944381
Saved in:
8
Entwicklung und empirische Anwendung eines neuen Instruments zur Imagemessung am Beispiel von Universitäten
Farsky, Mario
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
6
,
pp. 706-728
Persistent link: https://www.econbiz.de/10003780065
Saved in:
9
Markenimagemessung
Farsky, Mario
-
2008
Persistent link: https://www.econbiz.de/10004915077
Saved in:
10
Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme
Farsky, Mario
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 52-55
Persistent link: https://www.econbiz.de/10003502733
Saved in:
1
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