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~person:"Christodoulides, George"
~person:"Mattila, Anna S."
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Einzelhandel"
~subject:"Service quality"
~type:"article"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Einzelhandel
Service quality
Consumer behaviour
121
Konsumentenverhalten
121
Beziehungsmarketing
30
Relationship marketing
30
Customer satisfaction
24
Dienstleistungsqualität
24
Kundenzufriedenheit
24
Beschwerdemanagement
17
Complaint management
17
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Restaurant industry
16
Markenführung
15
Luxury goods
14
Luxusgüter
14
Emotion
13
Hotel industry
11
Hotellerie
11
Experiment
10
Preismanagement
10
Pricing strategy
10
Markenimage
9
Internet marketing
8
Online-Marketing
8
Advertising effects
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Geschlecht
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Markenartikel
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Viral marketing
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Virales Marketing
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42
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42
Author
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Christodoulides, George
Mattila, Anna S.
Han, Heesup
54
Loureiro, Sandra Maria Correia
41
Phau, Ian
33
Bang, Nguyen
32
Grewal, Dhruv
30
Hollebeek, Linda D.
29
Diamantopoulos, Adamantios
28
Paul, Justin
27
Ko, Eunju
26
Sarkar, Abhigyan
25
Das, Gopal
24
Japutra, Arnold
23
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Khare, Arpita
22
Dwivedi, Yogesh Kumar
21
Guzman, Francisco
21
Jang, Soocheong
21
Rajagopal
21
Schramm-Klein, Hanna
21
Ahn, Jiseon
20
Park, Jungkun
20
Balaji, M. S.
19
Hyun, Sunghyup Sean
19
Swoboda, Bernhard
19
Veloutsou, Cleopatra
19
Wong, IpKin Anthony
19
Gierl, Heribert
18
Khan, Imran
18
Klaus, Philipp
18
Pantano, Eleonora
18
Sarkar, Juhi Gahlot
18
Vrontis, Demetris
18
Bilgihan, Anil
17
Johnson, Lester W.
17
Quach, Sara
17
Rahman, Zillur
17
Sands, Sean
17
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Journal of business research : JBR
8
International journal of hospitality management
4
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of product & brand management
3
The journal of services marketing
3
International marketing review
2
Journal of hospitality marketing & management
2
Journal of service research
2
Services marketing quarterly
2
Cornell hospitality quarterly : CQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of strategic marketing
1
Marketing intelligence & planning
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Psychology & marketing
1
The Cornell hospitality quarterly
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ECONIS (ZBW)
42
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1
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
4
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
5
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
6
Retail crowding : meta-analysis of contextual and cultural moderators
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10013172890
Saved in:
7
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
8
A strategic framework for technological innovations in support of the customer experience : a focus on luxury retailers
Pantano, Eleonora
;
Pedeliento, Giuseppe
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209716
Saved in:
9
Would you like to add a gratuity? : when explicit requests hamper tipping
Dyussembayeva, Shynar
;
Viglia, Giampaolo
;
Nieto-Garcia, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 908-917
Persistent link: https://www.econbiz.de/10013194295
Saved in:
10
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
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