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~person:"Christodoulides, George"
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Search: subject:"branding"
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Brand management
28
Markenführung
27
Brand image
14
Markenimage
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand
10
Markenartikel
10
B-to-B-Marketing
6
Business-to-business marketing
6
Brand equity
5
Luxury goods
5
Luxusgüter
5
Lieferantenmanagement
4
Supplier relationship management
4
USA
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United States
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Beziehungsmarketing
3
Internet marketing
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Marketing management
3
Marketingmanagement
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Branding
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Brands
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2
Culture
2
Fuzzy set qualitative comparative analysis
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2
Fuzzy-Set-Theorie
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Großbritannien
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29
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Christodoulides, George
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
92
Melewar, T. C.
82
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
62
Bruhn, Manfred
58
Balmer, John M. T.
56
Ahlert, Dieter
49
Merrilees, Bill
49
De Chernatony, Leslie
46
Foroudi, Pantea
41
Bang, Nguyen
40
Kernstock, Joachim
39
Loureiro, Sandra Maria Correia
39
Bauer, Hans H.
38
Phau, Ian
38
Wiedmann, Klaus-Peter
38
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Gupta, Suraksha
33
Iglesias, Oriol
33
Sattler, Henrik
33
Uggla, Henrik
33
Herrmann, Andreas
31
Guzman, Francisco
29
Strebinger, Andreas
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Swoboda, Bernhard
28
Vrontis, Demetris
28
Völckner, Franziska
28
Brexendorf, Tim Oliver
27
King, Ceridwyn
27
Ko, Eunju
27
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
5
The journal of product & brand management
4
International marketing review
2
Journal of strategic marketing
2
European Journal of Marketing
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Marketing theory
1
Psychology & marketing
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
28
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1
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1
Luxury
branding
in B2B
Pedeliento, Giuseppe
;
Leek, Sheena
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014553250
Saved in:
2
Guest editorial: contemporary Issues in luxury marketing and
branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
5
Guest editorial : a roadmap and future research agenda for luxury marketing and
branding
research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
6
Special issue: luxury marketing and
branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
7
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
8
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
9
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
10
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
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