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~person:"Chu, Shu-Chuan"
~person:"Law, Chun Hung Roberts"
~subject:"Gastgewerbe"
~subject:"Hotel industry"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Gastgewerbe
Hotel industry
Virales Marketing
Social Web
30
Social web
30
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18
Internet marketing
15
Online-Marketing
15
Hotellerie
13
Consumer behaviour
12
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4
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4
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3
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3
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online review
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26
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2
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26
Author
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Chu, Shu-Chuan
Law, Chun Hung Roberts
Bigné Alcañiz, J. Enrique
9
Filieri, Raffaele
9
Liang, Sai
9
Law, Rob
7
Loureiro, Sandra Maria Correia
7
Schweidel, David A.
7
Tan, Yong
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Dwivedi, Yogesh Kumar
6
Flavián Blanco, Carlos
6
Kim, Woo Gon
6
Rita, Paulo
6
Wallace, Elaine
6
Xie, Karen L.
6
De Angelis, Matteo
5
Lu, Shijie
5
Moe, Wendy W.
5
Ranaweera, Chatura
5
Schuckert, Markus
5
Shin, Hakseung
5
Sparks, Beverley
5
Wang, Xin
5
Bilal, Muhammad
4
Bilgihan, Anil
4
Buil, Isabel
4
Buttle, Francis A.
4
Casaló, Luis V.
4
Cobanoglu, Cihan
4
De Chernatony, Leslie
4
Duan, Wenjing
4
Fan, Weiguo
4
Fossen, Beth L.
4
Gopinath, Shyam
4
Groeger, Lars
4
Gvili, Yaniv
4
Harrigan, Paul
4
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International journal of hospitality management
8
Journal of travel and tourism marketing
5
International journal of contemporary hospitality management
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Information technology & tourism
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
26
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1
Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach
Zhang, Xi
;
Wei, Xin
;
Zhang, Te
;
Liang, Sai
;
Ma, Yao
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 428-446
Persistent link: https://www.econbiz.de/10014582247
Saved in:
2
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
3
Tourism demand forecasting using tourist-generated online review data
Hu, Mingming
;
Li, Hengyun
;
Song, Haiyan
;
Li, Xin
;
Law, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013326619
Saved in:
4
Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Chun Hung Roberts
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
Saved in:
5
Motivation behind review provision in online travel communities : do hometowner contributions matter?
Liang, Sai
;
Ye, Qiang
;
Zhang, Xiaoxia
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1692-1716
Persistent link: https://www.econbiz.de/10013412087
Saved in:
6
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
7
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
8
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
9
Understanding service attributes of robot hotels : a sentiment analysis of customer online reviews
Luo, Jian Ming
;
Vu, Huy Quan
;
Li, Gang
;
Law, Chun Hung …
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198484
Saved in:
10
Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Gan, Chen
- In:
Journal of business research : JBR
110
(
2020
),
pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
Saved in:
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