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~person:"Chylinski, Mathew"
~person:"Ruyter, Ko de"
~subject:"Augmented reality"
~subject:"Consumer behaviour"
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Search: subject:"Virtual reality"
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Augmented reality
Consumer behaviour
Virtual reality
11
Virtuelle Realität
9
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
3
Social web
3
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Retail trade
2
augmented reality
2
virtual reality
2
Augmented Reality
1
Bank
1
Betriebswirtschaftsstudium
1
Brand management
1
Cognition
1
Consumer experience
1
Creativity
1
Customer creativity
1
Customer engagement
1
Customer frontline experience
1
Customer integration
1
Customer satisfaction
1
Customer service
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Customer value
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Chylinski, Mathew
Ruyter, Ko de
Heller, Jonas
7
Flavián Blanco, Carlos
6
Hilken, Tim
6
Jung, Timothy
6
Loureiro, Sandra Maria Correia
6
Rauschnabel, Philipp A.
6
Ibáñez-Sánchez, Sergio
5
Mahr, Dominik
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Baier, Daniel
4
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Dieck, M. Claudia tom
4
Huang, Tseng-Lung
4
Javornik, Ana
4
Keeling, Debbie I.
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Cranmer, Eleanor E.
3
Denegri-Knott, Janice
3
Deng, Nianqi
3
Diehl, Sandra
3
Dwivedi, Yogesh Kumar
3
Fan, Xiaojun
3
Hollebeek, Linda D.
3
Jain, Varsha
3
Keeling, Debbie Isobel
3
Kumar, Harish
3
Lavoye, Virginie
3
Lim, Weng Marc
3
Mero, Joel
3
Molesworth, Mike
3
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Australasian marketing journal
1
Business horizons
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of service management
1
Psychology & marketing
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ECONIS (ZBW)
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1
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
Saved in:
3
Exploring the frontiers in reality-enhanced service communication : from augmented and
virtual
reality
to neuro-enhanced reality
Hilken, Tim
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Heller, Jonas
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
Saved in:
4
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
5
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
6
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
7
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
8
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
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