//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cioppi, Marco"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Dienstleistungsqualität
3
SME
3
Service quality
3
Social Web
3
Social web
3
Brand
2
Brand hate
2
Brand image
2
Brand management
2
Customer satisfaction
2
Internet marketing
2
KMU
2
Kundenzufriedenheit
2
Markenartikel
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Beschwerdemanagement
1
Bibliometrics
1
Bibliometrie
1
Business network
1
Cluster analysis
1
Clusteranalyse
1
Complaint management
1
Customer loyalty
1
Dienstleistungsmarketing
1
Digital transformation
1
Digitalisierung
1
Digitization
1
Einkaufszentrum
1
Einzelhandelsstandort
1
Environmentally responsible behaviour
1
Erfolgsfaktor
1
Gastronomie
1
Holiday behaviour
1
ICT
1
more ...
less ...
Online availability
All
Undetermined
7
Free
4
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
9
Italian
2
Undetermined
1
Author
All
Cioppi, Marco
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
160
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Vrontis, Demetris
104
Albers, Sönke
103
Melewar, T. C.
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
more ...
less ...
Institution
All
Facoltà di Economia, Università degli Studi di Urbino
1
Published in...
All
Journal of retailing and consumer services
2
Piccola impresa : rivista internazionale di studi e ricerche
2
International journal of retail & distribution management
1
Italian journal of marketing : ITJM
1
Journal of strategic marketing
1
Piccola impresa
1
The International Journal of Economic Behavior - IJEB
1
The TQM journal : the international review of organizational improvement
1
The journal of business & industrial marketing
1
Working Papers / Facoltà di Economia, Università degli Studi di Urbino
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
RePEc
2
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of web 2.0 on the
marketing
processes of restaurant businesses
Pencarelli, Tonino
;
Cioppi, Marco
;
Curina, Ilaria
; …
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2019
)
1
,
pp. 60-84
Persistent link: https://www.econbiz.de/10012219235
Saved in:
2
Tourists' satisfaction and sense of belonging in adopting responsible behaviors : the role of on-site and social media involvement in cultural tourism
Dini, Mauro
;
Curina, Ilaria
;
Francioni, Barbara
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
9
,
pp. 388-410
Persistent link: https://www.econbiz.de/10014460356
Saved in:
3
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
4
Social media as a resource in SMEs' sales process
Bocconcelli, Roberta
;
Cioppi, Marco
;
Pagano, Alessandro
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
Saved in:
5
Digital transformation and
marketing
: a systematic and thematic literature review
Cioppi, Marco
;
Curina, Ilaria
;
Francioni, Barbara
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 207-288
Persistent link: https://www.econbiz.de/10014330944
Saved in:
6
Store satisfaction and store loyalty : the moderating role of store atmosphere
Francioni, Barbara
;
Savelli, Elisabetta
;
Cioppi, Marco
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 333-341
Persistent link: https://www.econbiz.de/10011883221
Saved in:
7
La comunicazione di
marketing
nelle piccole imprese : alcune evidenze empiriche
Pencarelli, Tonino
;
Cioppi, Marco
- In:
Piccola impresa
(
2009
)
1
,
pp. 71-98
Persistent link: https://www.econbiz.de/10003938757
Saved in:
8
Traits and peculiarities of different brand hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
9
Web atmospherics as drivers of shopping centres' customer loyalty
Savelli, Elisabetta
;
Cioppi, Marco
;
Tombari, Federica
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1213-1240
Persistent link: https://www.econbiz.de/10011815154
Saved in:
10
L' impatto del web 2.0 sul
marketing
delle piccole imprese alberghiere
Pencarelli, Tonino
;
Cioppi, Marco
;
Forlani, Fabio
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2015
)
2
,
pp. 11-32
Persistent link: https://www.econbiz.de/10012219616
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->