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~person:"Conejo, Francisco"
~person:"Feige, Stephan"
~person:"Franses, Philip Hans"
~person:"Theerachun, Sanatcha"
~person:"Zarantonello, Lia"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Markenartikel
Marketing
9
Brand
5
Brand management
3
Markenführung
3
Consumer behaviour
2
Econometric model
2
Konsumentenverhalten
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
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branding
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macromarketing
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Ökonometrisches Modell
2
Advertising
1
Advertising appeals
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American Marketing Association
1
Beziehungsmarketing
1
Customer satisfaction
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Definition
1
Deutschland
1
Developed markets
1
Einzelhandel
1
Emerging economies
1
Emerging markets
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Experiential marketing
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Food retailing
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Functional marketing
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Germany
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Kundenzufriedenheit
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Lag model
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Lag-Modell
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Lebensmitteleinzelhandel
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Relationship marketing
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Retail trade
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Semiotics
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Conejo, Francisco
Feige, Stephan
Franses, Philip Hans
Theerachun, Sanatcha
Zarantonello, Lia
Melewar, T. C.
2
Wooliscroft, Ben
2
Akhtar, Pervaiz
1
Anđelković, Žaklina
1
Arsić, Ljiljana
1
Barnham, Chris
1
Bhattacharya, Subhajit
1
Bishop, David
1
Blair, Sean
1
Boienko, Оlena
1
Brakus, J. Jos̆ko
1
Cant, Michael C.
1
Cao, Jia Jocelyn
1
Chattopadhyay, Amitava
1
Cherepanova, Viktoriia
1
Cooper, Lee G.
1
Cooper, Tony
1
Cottam, Susan
1
Crisafulli, Benedetta
1
Dalal, Arunava
1
Das, Jyoti Ranjan
1
De Chernatony, Leslie
1
De Kluyver, Cornelis A.
1
Dobele, Angela R.
1
Dudenhöffer, Ferdinand
1
Eisingerich, Andreas B
1
Farris, Paul W.
1
Faulkner, Margaret
1
Fell, Cliff
1
Friebe, Holm
1
Friedrich, Roman
1
Galli, Maria
1
Gaski, John F.
1
Gillingwater, Richard
1
Gitto, Simone
1
Gopikrishna, Ravikanti
1
Gorn, Gerald J.
1
Gruca, Thomas S.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Handelsforschung
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing
1
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ECONIS (ZBW)
5
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1
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
2
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
3
Relationship marketing and micro-retailer brand in traditional markets
Theerachun, Sanatcha
;
Speece, Mark
;
Zimmermann, Willi
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
3
,
pp. 242-266
Persistent link: https://www.econbiz.de/10009766697
Saved in:
4
Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
Saved in:
5
Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten
- In:
Handelsforschung
11
(
1996
),
pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
Saved in:
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