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~person:"Coombs, W. Timothy"
~person:"Fantapié Altobelli, Claudia"
~person:"Gansler, Jacques S."
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Social Web
United States
Social web
19
E-commerce
14
Electronic Commerce
14
Consumer behaviour
12
Deutschland
12
Germany
12
Internet
10
Online retailing
10
Online-Handel
10
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9
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9
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5
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Theorie
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Theory
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Vertriebsweg
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Crisis management
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Auktion
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Computer-aided logistics
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Corporate Social Responsibility
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Mobile marketing
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9
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German
17
English
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Coombs, W. Timothy
Fantapié Altobelli, Claudia
Gansler, Jacques S.
Rudolph, Thomas
Dwivedi, Yogesh Kumar
50
Law, Chun Hung Roberts
31
Füller, Johann
28
Rana, Nripendra P.
27
Greenstein, Shane M.
26
Loureiro, Sandra Maria Correia
26
Hajli, Nick
25
Pitt, Leyland F.
24
Wirtz, Bernd W.
24
Goldfarb, Avi
23
Law, Rob
23
Filieri, Raffaele
22
Flavián Blanco, Carlos
22
Rita, Paulo
22
Spann, Martin
22
Harrigan, Paul
21
Hinz, Oliver
21
Tan, Yong
21
Dennis, Charles
20
Martínez-López, Francisco J.
20
Skiera, Bernd
20
Walsh, Gianfranco
20
Dhir, Amandeep
19
Karjaluoto, Heikki
19
Ko, Eunju
19
Liébana-Cabanillas, Francisco
19
Lu, Yaobin
19
Qiu, Liangfei
19
Whinston, Andrew B.
19
Akram, Umair
18
Benbasat, Izak
18
Bigné Alcañiz, J. Enrique
18
Ghose, Anindya
18
Khare, Arpita
18
Ozuem, Wilson
18
Ruiz Mafe, Carla
18
Vrontis, Demetris
18
Wang, Bin
18
Agnihotri, Raj
17
Grewal, Dhruv
17
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Corporate social responsibility in the digital age
2
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
2
Journal of communication management : an international journal
2
Social media and crisis communication
2
Transforming government supply chain management
2
Der Betriebswirt : Management in Wissenschaft und Praxis
1
Electronic retailing
1
Erfolgreiches Management
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Harvard-Business-Manager : das Wissen der Besten
1
IBM center for the business of government book series
1
Innovative Markenführung und -implementierung
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing
1
Konzepte - Methoden - Instrumente
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
New media and public relations
1
Problems and perspectives in management : PPM ; international research journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Wettbewerb und Regulierung in Medien, Politik und Märkten : Festschrift für Jörn Kruse zum 65. Geburtstag
1
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ECONIS (ZBW)
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1
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
2
Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte
;
Chan-Olmsted, Sylvia M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011702719
Saved in:
3
Amazon.com's Orwellian nightmare : exploring apology in an online environment
Coombs, W. Timothy
;
Holladay, Sherry J.
- In:
Journal of communication management : an international …
16
(
2012
)
3
,
pp. 280-295
Persistent link: https://www.econbiz.de/10009581817
Saved in:
4
A macro-perspective on co-creation processes on the
Internet
Emrich, Oliver
;
Rudolph, Thomas
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10010390256
Saved in:
5
Werttreiber Fanpage-Engagement : Erfolgsfaktoren zur Integration von Markenfans
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 701-725)
.
2015
Persistent link: https://www.econbiz.de/10010532531
Saved in:
6
Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
- In:
Innovative Markenführung und -implementierung
,
(pp. 371-394)
.
2011
Persistent link: https://www.econbiz.de/10009349206
Saved in:
7
Revising situational crisis communication theory : the influences of social media on crisis communication theory and practice
Coombs, W. Timothy
- In:
Social media and crisis communication
,
(pp. 21-37)
.
2018
Persistent link: https://www.econbiz.de/10011732292
Saved in:
8
Social media's value in a crisis : channel effect or stealing thunder?
Coombs, W. Timothy
;
Claeys, An-Sofie
;
Holladay, Sherry
- In:
Social media and crisis communication
,
(pp. 159-167)
.
2018
Persistent link: https://www.econbiz.de/10011732330
Saved in:
9
Two-minute drill : video games and social media to advance CSR
Coombs, W. Timothy
;
Holladay, Sherry J.
- In:
Corporate social responsibility in the digital age
,
(pp. 127-142)
.
2015
Persistent link: https://www.econbiz.de/10010513431
Saved in:
10
Shopping benefits of multichannel assortment integration and the moderating role of retailer type
Emrich, Oliver
;
Paul, Michael
;
Rudolph, Thomas
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 326-342
Persistent link: https://www.econbiz.de/10011309667
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