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~person:"Cooper, Holly"
~person:"Melewar, T. C."
~subject:"Brand management"
~subject:"Produktqualität"
~type:"article"
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Brand management
Produktqualität
Brand architecture
14
Markenarchitektur
14
Markenführung
11
Corporate reputation
8
Firmenimage
8
Corporate culture
4
Unternehmenskultur
4
Corporate Social Responsibility
3
Corporate social responsibility
3
corporate identity
3
Brand image
2
Business ethics
2
Corporate branding
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketing
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Marketingmanagement
2
Public relations
2
Unternehmensethik
2
corporate heritage
2
organization management
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Öffentlichkeitsarbeit
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Authentic core
1
Betriebliche Wertschöpfung
1
Branding in higher education
1
Consumer behaviour
1
Corporate heritage brand paradox
1
Cultural heritage
1
Customer integration
1
Customer value
1
Design innovation
1
Digitalisierung
1
Digitization
1
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1
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1
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11
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Cooper, Holly
Melewar, T. C.
Balmer, John M. T.
21
Chen, Weifeng
6
Merrilees, Bill
6
Miller, Dale
6
Abratt, Russell
5
Balmer, John M.T.
5
Bang, Nguyen
5
Iglesias, Oriol
5
Ind, Nicholas
5
Mingione, Michela
5
Sharifah Faridah Syed Alwi
5
Anisimova, Tatiana
4
Burghausen, Mario
4
Dev, Chekitan S.
4
Kernstock, Joachim
4
Otubanjo, Olutayo
4
Sarkar, Soumya
4
Barnier, Virginie de
3
Baumgarth, Carsten
3
Brexendorf, Tim Oliver
3
Brunninge, Olof
3
Greyser, Stephen A.
3
Heller, Michael
3
Keller, Kevin Lane
3
Kleyn, Nicola
3
Rindell, Anne
3
Singh, Jaywant
3
Urde, Mats
3
Vallaster, Christine
3
Bargenda, Angela
2
Biraghi, Silvia
2
Chapleo, Chris
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Foroudi, Pantea
2
Gambetti, Rossella C.
2
Glanfield, Keith
2
Gupta, Suraksha
2
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International studies of management and organization
2
The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Handbook of corporate communication and public relations : pure and applied
1
Journal of business research : JBR
1
Journal of general management
1
The marketing review
1
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ECONIS (ZBW)
11
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
3
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
7
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
8
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
9
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
10
Guest editorial: Shaping the research agenda for corporate branding : avenues for future research
Melewar, T. C.
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 600-608
Persistent link: https://www.econbiz.de/10009567648
Saved in:
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