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~person:"Cooper, Robert G."
~subject:"Brand loyalty"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Theorie"
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Cooper, Robert G.
Herrmann, Andreas
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Marketing-mix strategies - product strategy and promotion strategy
1
The PDMA handbook of new product development
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ECONIS (ZBW)
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New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
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2
New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
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3
Portfolio management for new products
Cooper, Robert G.
;
Edgett, Scott J.
;
Kleinschmidt, Elko J.
-
2001
-
2. ed., 1. print.
Persistent link: https://www.econbiz.de/10001665692
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4
Product leadership : creating and launching superior new products
Cooper, Robert G.
-
1999
Persistent link: https://www.econbiz.de/10001404976
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5
Portfolio management for new products
Cooper, Robert G.
;
Edgett, Scott J.
;
Kleinschmidt, Elko J.
-
1998
Persistent link: https://www.econbiz.de/10000987898
Saved in:
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