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~person:"Cornelissen, Gert"
~person:"Kennedy, Ann-Marie"
~person:"Lee, Nancy R."
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Search: subject_exact:"Social Marketing"
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Social marketing
35
Social Marketing
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Cornelissen, Gert
Kennedy, Ann-Marie
Lee, Nancy R.
Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Brennan, Linda
26
Gordon, Ross
23
Hastings, Gerard
22
Previte, Josephine
21
Sunstein, Cass R.
20
Domegan, Christine
19
Russell-Bennett, Rebekah
19
Dietrich, Timo
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Parker, Lukas
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French, Jeff
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Lefebvre, R. Craig
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Andreasen, Alan R.
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Binney, Wayne
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Aleti, Torgeir
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Eagle, Lynne C.
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Murphy, Maurice
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Nguyen, Dang
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Dibb, Sally
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Journal of Social Marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
MO
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Social marketing for public health : global trends and success stories
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1
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Macro-social marketing insights : systems thinking for wicked problems
1
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Segmentation in social marketing : process, methods and application
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ECONIS (ZBW)
30
USB Cologne (EcoSocSci)
5
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3
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1
The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
Saved in:
2
Social marketing : behavior change for good
Lee, Nancy R.
;
Kotler, Philip
;
Colehour, Julie
-
2024
-
Seventh edition
Persistent link: https://www.econbiz.de/10014414152
Saved in:
3
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
4
Success in social marketing : 100 case studies from around the globe
Lee, Nancy R.
;
Kotler, Philip
-
2022
Persistent link: https://www.econbiz.de/10014022388
Saved in:
5
Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie
;
Krisjanous, Jayne
;
Welland, Sarah
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 179-195
Persistent link: https://www.econbiz.de/10013329664
Saved in:
6
Macro-social marketing insights : systems thinking for wicked problems
Kennedy, Ann-Marie
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012052092
Saved in:
7
Macro-social marketing overview
Kennedy, Ann-Marie
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 1-11)
.
2020
Persistent link: https://www.econbiz.de/10012112026
Saved in:
8
Social marketing : behavior change for social good
Lee, Nancy R.
;
Kotler, Philip
-
2020
-
Sixth edition
Persistent link: https://www.econbiz.de/10011923319
Saved in:
9
Macro-social marketing research : philosophy, methodology and methods
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 347-355
Persistent link: https://www.econbiz.de/10011791079
Saved in:
10
Social marketing AS pedagogy
Kennedy, Ann-Marie
;
Veer, Ekant
;
Kemper, Joya Ananda
- In:
Journal of social marketing : JSOCM
12
(
2022
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10013275474
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