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~person:"Corsaro, Daniela"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Plinke, Wulff"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Marketing
148
Theorie
82
Theory
82
Marktforschung
70
Marketingmanagement
68
Market research
65
Marketing management
62
Marketingtheorie
43
Marketing theory
42
Lieferantenmanagement
38
Supplier relationship management
38
Business-to-business marketing
37
Deutschland
32
Germany
32
Beziehungsmarketing
28
Relationship marketing
28
Physical distribution
20
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20
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18
Unternehmen
17
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17
Marketingforschung
16
Betriebswirtschaftslehre
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Corsaro, Daniela
Malhotra, Naresh K.
Pepels, Werner
Plinke, Wulff
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
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9
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business-to-business marketing
3
Springer texts in business and economics
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
Business relationship management and marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Italian journal of marketing : ITJM
2
Marketing theory
2
Springer Texts in Business and Economics
2
Technischer Vertrieb
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entwicklungen des Investitionsgütermarketing
1
Legends in marketing
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Praktische Betriebswirtschaft
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ECONIS (ZBW)
37
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1
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37
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1
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
4
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela
;
D'Amico, Valerio
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
Saved in:
5
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
6
Sales and
marketing
automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
7
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
8
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
9
Business Project Management and
Marketing
: Mastering Business Markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
-
1st ed. 2016
Marketing
and implementing large-volume orders and major projects calls for specific types of expertise. This textbook …
Persistent link: https://www.econbiz.de/10012396309
Saved in:
10
Business project management and
marketing
: mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
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